Platforms 

Description

Entrants should demonstrate how they have effectively used Twitter in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used Facebook in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used Snapchat in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used Tik Tok in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used Instagram their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used LinkedIn in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Sectors 

Description

For work that shows how effective social media has been used in the Automotive or Transport sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the B2B sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the Charity or Not For Profit sectors. Please supply the registered charity number for the client within the accompanying report.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the Customer Service sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the Financial Services sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the FMCG or Consumer Goods sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective content marketing has been used in the Interactive Entertainment sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the Public or Government sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the Retail or E-Commerce sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the Travel, Leisure or Sports sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Strategy/Campaign 

Description

This category will recognize the best D&I programs in Social Media. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

Criteria

Judges will be looking for examples of social media activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create social media marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used a group or community in their social media campaign or strategy. E.g LinkedIn, Facebook

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used imagery in their social media campaign or strategy. E.g. Flickr, Pinterest, Instagram etc.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used video in their campaign or strategy. E.g YouTube, Vimeo etc.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used insights/monitoring in their social media campaign or strategy. Please provide results

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have utilised promotions and/or competitions effectively on social media.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how the use of a Chatbot aided their social media campaign/strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have used innovation or been creative in their use of social media.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used live video in their campaign or strategy. E.g Facebook Live, LinkedIn Live etc

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used advertising across social media platforms.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

What initiatives have you implemented that demonstrate your commitment to being socially responsible in your campaigns or strategies? E.g this could include working with charities, focusing on sustainability or doing social good.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how social media has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entries should demonstrate how user-generated content has been used effectively in social media campaigns/strategies.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have created an effective stunt campaign across social media platforms.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have created an effective viral campaign across social media platforms.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how their influencer campaign was used to deliver excellent results. Share details of elements such as aligned goals, paid activity, appearances and product placement.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have used social media to drive awareness and response to an event in the past 12 months. Events can be virtual, hybrid or in-person.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

This category will award those who demonstrate how they have created the largest ROI from a social media campaign or strategy. Please include figures as evidence of your performance.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

This category will award an effective social media campaign which was successfully executed for £20k or less.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Description

This category will award those social media campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team/company responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2020 and September 2021. Entries do not have to be created within this timescale.

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Team/Individual 

Description

In this category we want to give recognition to a talented individual who is a community manager with the social media industry. In the entry you should include an overview of the individual’s job and how they contribute to the company and social media strategy. We advise focusing on one or two case studies.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe their role • Describe the results produced • How did the person contribute to results?

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Description

This category will recognize an in-house team who has demonstrated excellence over the past year.

Criteria

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

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Description

This award recognizes an agency/company or team that has demonstrated excellence in social media over the past year. You need to complete a report telling the judges what you’ve achieved and why you deserve to be named agency of the year. To be eligible, you need to have entered work into other categories - but that shouldn’t be a problem. If you’re good enough to win this award, you’ll have been churning out great work all year!

Criteria 

You will also need to share evidence of: - Revenue growth - Diversity & Inclusion commitments - New business wins - Testimonials from happy clients. In your main entry report you should use the following structure: Client list, company structure, your achievements over the past year and address any specific key points stated in the category description above. Testimonials are encouraged.

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Description

In this category we want to give recognition to a talented individual who has 3 years' experience or less in the social media industry. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe personal development • Describe the results produced • How did the person contribute to results?

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