Sam Budd
Sam Budd
founder
Buddy Media Group

Sam Budd is founder and CEO of Buddy Media Group, a data-led, results-focused performance marketing agency specialising in Student, Luxe and Tech. Sam’s entire career has revolved around finding unique and engaging ways to connect brands with their target audience. His early experiences of promoting the Beach Break Live student music festival ignited an interest in connecting brands with people to create unforgettable experiences. Sam took this spirit to Seed Marketing as New Business Director to win £1 million of new business and help propel the agency's growth into a leading player. He then moved to Social Chain where he helped scale the business across three markets and 200+ staff, rapidly getting promoted to Managing Director at Social Chain USA. With over 10 years of experience successfully launching global agencies, in 2018 Sam decided to build his own, with the intention of driving the KPI that matters most for brands: sales. Buddy Media Group is thriving under his leadership, inspiring a passionate team of data scientists, performance marketers and social media strategists to help brands around the world with their acquisition and retention objectives. The company can count leading players in the technology, entertainment, fashion, hospitality and alcohol space as key clients, with an ever-expanding list of brands across multiple verticals signing up to win big with Buddy Media. In his spare time, Sam loves to travel and escape to the ocean. A Cornwall native, he is never happier than when surfing the waves.