Tramaine is the Head of Social at GroupM Services. She oversees the entire social implementation and activation team for GroupM Singapore, supporting agencies such as Mediacom, Mindshare and Wavemaker.
Originally from Singapore, Tramaine spent almost a decade across Australia, South Korea, Hungary, the UK and Jakarta, working across different marketing practises. In recent years, she settled back into Singapore, working with The Walt Disney Company (SEA) as their agency lead for end to end social, before joining them in an APAC marketing role for 6 months. Missing the #agencylife, she came back to the WPP group, helming the head of social role at Grey Group before finally moving to GroupM Singapore. Today, she leads the way for best in class social media buying practises across the region, for brands like UIP, RWS, HBO, Hasbro, Adidas and Bose, to name a few.