Jaimee is a lover of all things "social" - gatherings, events, and social media, which has led her to her current position as the Global Social Media and Influencer Manager for citizenM hotels. She leads the overall social content strategy and sets the vision for bringing the brand personality to life through social content, campaigns, and digital activations; all with the goal of growing and connecting with the brand community of modern travelers (aka global citizens).
Jaimee herself is a global citizen. Originally from Ohio, she went to Belmont University in Nashville Tennessee, furthered her studies in Economics in Hong Kong, and since lived in Sweden, NYC, and now is based full time in Amsterdam. Prior to citizenM, Jaimee worked for fast growing fashion accessory brand, Daniel Wellington in NYC, leading US marketing activities including pop-up retail, events, influencer activations and the supporting in-house content studio.
A big believer in the power of storytelling, through her work she collaborates with incredible creators and networks of local and global influencers to tell stories as a way to move within and celebrate culture.
Jaimee joined citizenM in 2018, and since then, has seen the portfolio almost double in size. Currently she's gearing the team up for the continued expansion into new markets and implementing agile creative strategies to support this growth.