Melissa Culbertson
Melissa Culbertson
associate manager of digital brand engagement
Burt's Bees

Melissa is the Associate Manager of Digital Brand Engagement at Burt’s Bees. With over 20 years in marketing and nearly 10 years at Burt’s, she currently leads social media strategy and manages influencer marketing for the brand. She oversees the development and execution of social media campaigns across various platforms, including Burt’s first TikTok hashtag challenge, which drove over 9 billion views. Burt’s was named an L2 Genius brand for digital marketing efforts, citing a strong social media strategy as a top reason for the designation.

melissa.culbertson@burtsbees.com