Jeff Fryer
Jeff Fryer
senior manager of social media
Arm

Jeff Fryer is the Senior Manager of Social Media for Arm, where he is responsible for the social media strategy of the world's leading company in semiconductor technology design. With more than 20 years' experience in marketing, he built and led the social media program at the Interactive Advertising Bureau (IAB), the global trade association setting digital advertising industry standards. Prior to that, he consulted on social strategy for non-profits and small businesses, as well as brand and event marketing for LinkedIn.

Jeff began his career in marketing and promotion at some of the most renowned companies in the music industry, including Sony Music, EMI Music Publishing, Knitting Factory Entertainment, and AEG Presents, which taught him the skill of storytelling and the value of direct engagement with the audience.

jeff.fryer@arm.com