Social Buzz Rising Star

This category is open for entries for individuals with
under three years of industry experience. Please upload
a headshot of the individual.

Community Manager of the Year

The report should include an overview of the individual’s
job, how they contribute to the company and social media
strategy, focus on one or two case studies and include a
description and brief of each project, objectives and how
you met these objectives for each project. Please upload a
headshot of the individual.

Social Media Agency or Team of the Year

This category is for agencies. Clients should enter
the ‘In-House Client Team’ award. Enter a portfolio
of work you have been producing over the past year.
This should include an overview of you/your team,
description, brief, objectives and how you met these
objectives for each project. Only companies entering
other categories in the awards may enter this category.

Best Use of Facebook

Entrants should show how they have effectively used
Facebook in their campaign or strategy.

Best Use of Snapchat

Entrants should show how they have effectively used
Snapchat in their campaign or strategy.

Most Effective Use of Imagery

E.g. Flickr, Pinterest, Instagram etc. Entrants should
show how they have effectively used imagery in their
campaign or strategy.

Most Effective Use of Video

E.g. YouTube, Vimeo etc. Entrants should show how
they have effectively used video in their campaign or
strategy.

Best Use of Live Video

E.g. Periscope, Facebook Live etc. Entrants should
show how they have effectively used live video in their
campaign or strategy.

Low Budget

Entrants should show how effective they have been on a
low budget (maximum budget £20k).

Best Integrated Campaign

Entrants should show how social media has been
integrated with other marketing activity/media. Should
demonstrate at least three types of media; one should
be social and the others can be digital or traditional
marketing.

Best User-Generated Content

Entries should show how user-generated content has
been used effectively in social media campaigns/
strategies.

Best Crisis Management

Entries should show how social media has been used
effectively to deal with or solve a crisis.

Best Social Stunt

Entrants should show how they have created an
effective stunt campaign across social media platforms.

Best Viral Campaign

Entrants should show how they have created an
effective viral campaign across social media platforms.

Best Social Event

Entrants should demonstrate how they have used social
media to drive awareness and response to an event.
Includes live, digital and socially activated events.

Top Tips from our Judges