This category is open for entries for individuals with under three years of industry experience.

The report should include an overview of the individual’s job, how they contribute to the company and social media strategy, focus on one or two case studies and include a description and brief of each project, objectives and how you met these objectives for each project. Please upload a headshot of the individual.

This category is to reward those social media teams working in client’s companies. Entrants should not be from an agency.

This category is for agencies. Clients should enter the ‘In-House Client Team’ award. Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project. Only companies entering other categories in the awards may enter this category.

Entrants should show how they have effectively used Twitter in their campaign or strategy.

Entrants should show how they have effectively used Facebook in their campaign or strategy.

Entrants should show how they have effectively used Snapchat in their campaign or strategy.

E.g. Linkedin, Facebook, Ning etc. Entrants should show how they have effectively used a group/community in their campaign or strategy.

E.g. Flickr, Pinterest, Instagram etc. Entrants should show how they have effectively used imagery in their campaign or strategy.

E.g. YouTube, Vimeo etc. Entrants should show how they have effectively used video in their campaign or strategy.

E.g. Periscope, Facebook Live etc. Entrants should show how they have effectively used live video in their campaign or strategy.

Entrants entering this category should show in figures the ROI of their campaign or strategy.

Entrants should show how effective they have been on a low budget (maximum budget £20k).

Entrants should show how effectively they have used advertising across social media platforms.

Entrants should show how they have effectively used blogging in their campaign or strategy.

Entrants should demonstrate how innovative their campaign, strategy or product has been.

This is a sector-based category and entries should show how effectively social media has been used in customer service.

Entrants should show how they have been socially responsible in their social media campaign or strategy.

This is a sector-based category and entries should show how effectively social media has been used in the FMCG/Consumer Goods sector.

This is a sector-based category and entries should show how effectively social media has been used in the Travel/Leisure/ Sports sector.

This is a sector-based category and entries should show how effectively social media has been used in the public sector.

This is a sector-based category and entries should show how effectively social media has been used in retail/e-commerce.

This is a sector-based category and entries should show how effectively social media has been used in the charity/not for profit sector.

This is a sector-based category and entries should show how effectively social media has been used in the financial sector.

This is a sector-based category and entries should show how effectively social media has been used in the professional sector.

This is a sector-based category and entries should show how effectively social media has been used when communicating B2B.

This is a sector-based category and entries should show how effectively social media has been used in the automotive sector.

Entrants should show how social media has been integrated with other marketing activity/media. Should demonstrate at least three types of media; one should be social and the others can be digital or traditional marketing.

Entries should show how user-generated content has been used effectively in social media campaigns/strategies.

Entries should show how social media has been used effectively to deal with or solve a crisis.

Entrants should show how they have created an effective stunt campaign across social media platforms.

Entrants should show how they have effectively used insights/monitoring in their social media campaign or strategy.

Entrants should show how they have created an effective viral campaign across social media platforms.

Entrants should demonstrate how they have used social media to drive awareness and response to an event. Includes live, digital and socially activated events.

Entrants should demonstrate how they have utilised promotions and/or competitions effectively on social media.

Entrants should demonstrate how the use of a Chatbot aided their campaign/strategy.

Demonstrate presence in different regions, including UK

• Show that each individual markets needs are met
• Show how you overcame barriers
• Show evidence of how you used international networks
• Demonstrate cost effectiveness and how you applied learning from one market to another

Demonstrate presence in specific region / regions

• Show that each individual market’s needs are met
• Show how you overcame barriers
• Demonstrate cost effectiveness and how you met specific regional needs