Social Buzz Rising Star

This category is open for entries for individuals with under three years of industry experience.

Community Manager of the Year

The report should include an overview of the individual’s job, how they contribute to the company and social media strategy, focus on one or two case studies and include a description and brief of each project, objectives and how you met these objectives for each project. Please upload a headshot of the individual.

Social Media Agency or Team of the Year

This category is for agencies. Clients should enter the ‘In-House Client Team’ award. Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project. Only companies entering other categories in the awards may enter this category.

Best Use of Facebook

Entrants should show how they have effectively used Facebook in their campaign or strategy.

Best Use of Snapchat

Entrants should show how they have effectively used Snapchat in their campaign or strategy.

Most Effective Use of Imagery

E.g. Flickr, Pinterest, Instagram etc. Entrants should show how they have effectively used imagery in their campaign or strategy.

Most Effective Use of Video

E.g. YouTube, Vimeo etc. Entrants should show how they have effectively used video in their campaign or strategy.

Most Effective Use of Live Video

E.g. Periscope, Facebook Live etc. Entrants should show how they have effectively used live video in their campaign or strategy.

Low Budget

Entrants should show how effective they have been on a low budget (maximum budget £20k).

Best Blog

Entrants should show how they have effectively used blogging in their campaign or strategy.

Best Integrated Campaign

Entrants should show how social media has been integrated with other marketing activity/media. Should demonstrate at least three types of media; one should be social and the others can be digital or traditional marketing.

Best User-Generated Content

Entries should show how user-generated content has been used effectively in social media campaigns/strategies.

Best Crisis Management

Entries should show how social media has been used effectively to deal with or solve a crisis.

Best Social Stunt

Entrants should show how they have created an effective stunt campaign across social media platforms.

Best Viral Campaign

Entrants should show how they have created an effective viral campaign across social media platforms.

Best Social Event

Entrants should demonstrate how they have used social media to drive awareness and response to an event. Includes live, digital and socially activated events.

Best International Strategy

Demonstrate presence in different regions, including UK

• Show that each individual markets needs are met
• Show how you overcame barriers
• Show evidence of how you used international networks
• Demonstrate cost effectiveness and how you applied learning from one market to another

Best Regional Strategy

Demonstrate presence in specific region / regions

• Show that each individual market’s needs are met
• Show how you overcame barriers
• Demonstrate cost effectiveness and how you met specific regional needs

Top Tips from our Judges

The Drum Awards Breakfast Workshop - 13.07.2017