The Airbus Social Media and Visibility Campaign was a global brand engagement campaign 2Heads Global designed for Airbus to:
- Promote Airbus as leaders in diversity and inclusivity that value emerging talent
- Participate in a series of non-endemic Esports events to raise brand awareness
- Raise awareness of their all-female gaming team ‘OOB’ through the right social messaging
- Illustrate Airbus as leaders in innovation
- Alter perceptions around ESports gender/race stereotypes and subvert the norm in an innovative way.
The result was a 360-degree B2C experiential concept that included an programme of live gaming events, online audience immersions, tournaments and social-media campaigns that promoted worldwide visibility of the Airbus brand and attracted all genders and ethnicities to participate in an inclusive ESports community with a progressive and future concious perspective.