A sports agency’s nightmare: no live sport, no prospect of live sport anytime soon, and no budget. What to do? Get creative!
Out of the gloom of lockdown, Our #ForTheLoveOfEquestrian campaign was born. It started with a question: what do fans want? Answer: inspiration from the past to bring hope for a brighter future.
We set to work, assembling a collage of remastered archive equestrian footage from every continent. Over the top we laid a sincere yet witty soundtrack. Then came the masterstroke.
Great content and a quality script are all very well, but where’s that splash of stardust? Enter Hollywood A list actor Kaley Cuoco, who happens to be an equine fanatic, and hey presto! Her heart-felt narration gave the campaign its unmistakable USP.
With over 19 million impressions and over half a million engagements, the campaign’s mix of real-life stories brings hope and joy to countless fans around the world!