joint managing director
Kindred

Sinéad is Managing Director at Kindred and former president of Bloom UK, the professional network for women in communications. Sinéad’s expertise spans social, digital and integrated campaigns and she has delivered award-winning campaigns for Camelot, FOX, Penguin, Lufthansa, Penguin and NCS. Sinéad returned to Kindred in 2016 after a spell at Ogilvy specialising in social and content and became managing partner in early 2018. Passionate about supporting the careers of women in comms, Sinéad founded the annual BloomFest conference and has previously been on the judging panel for The Drum’s 50 under 30.

Why I am judging the awards... "2020 will be a year we remember for lots of reasons. One of them will be the creativity and innovation that came to the fore to help us navigate difficult circumstances. And because of that, it’s important to celebrate the successes of this year to acknowledge the talent and ingenuity that we have across the industry. I’ll be looking for standout ideas and campaigns that have done good in the world, delivered lightness and fun or reminded us that we’re stronger together."

Judging panel

Katy Howell

chief executive officer
immediate future

Steven Moy

global chief executive officer
Barbarian

Sinead Gray

joint managing director
Kindred

Timothy Armoo

chief executive officer
Fanbytes

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Beth Carroll

head of social
iris Worldwide

Christina Ahmed

paid media performance director
Greenlight Digital

Kristin Maverick

vice president, social & influencer marketing
360i

Rachel Clay

head of social media & influencer marketing
Matter Of Form

Shawn Tan

head of search & social
M&C Saatchi Performance

David Wilding Chair of the judges

director of planning
Twitter UK

James Whatley

strategy partner
Digitas UK

Ishbel Macleod

marketing manager
We Are Hydrogen

James Gregson

director, head of social studio
LEGO Group

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Jinal Shah

vice president of marketing
Feather

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences
Reddit

David Parkinson

chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News

Will Harvey

digital innovation manager, GB & IOI
Diageo

Yuval Ben-Itzhak

chief executive officer
Socialbakers

Lisa Hale

head of social media
Specsavers

Kineta Kelsall

global social media training director
Jellyfish

Ellen Stewart

social content lead
Condé Nast