Sinéad is Managing Director at Kindred and former president of Bloom UK, the professional network for women in communications. Sinéad’s expertise spans social, digital and integrated campaigns and she has delivered award-winning campaigns for Camelot, FOX, Penguin, Lufthansa, Penguin and NCS. Sinéad returned to Kindred in 2016 after a spell at Ogilvy specialising in social and content and became managing partner in early 2018. Passionate about supporting the careers of women in comms, Sinéad founded the annual BloomFest conference and has previously been on the judging panel for The Drum’s 50 under 30.
Why I am judging the awards... "2020 will be a year we remember for lots of reasons. One of them will be the creativity and innovation that came to the fore to help us navigate difficult circumstances. And because of that, it’s important to celebrate the successes of this year to acknowledge the talent and ingenuity that we have across the industry. I’ll be looking for standout ideas and campaigns that have done good in the world, delivered lightness and fun or reminded us that we’re stronger together."