head of search & social
M&C Saatchi Performance

As the Head of Search & Social APAC at M&C Saatchi Performance, Shawn Tan works with some of the most exciting and fastest growing brands in the region such as Amazon, Grab, Halodoc and RedDoorz. Shawn is one of the first joiners of the agency in APAC and played a key role building the team which today counts over 80 people across India, Indonesia, Australia and Singapore. Expert in the creation and implementation of paid search and social strategies, Shawn and his team are at the forefront of testing and innovation, being one of the first agencies to test new channels like TikTok Ads and Apple Search Ads for clients within the APAC region.

Why I am judging the awards... "My passion is to see positive social impact from social media. Everywhere around us we can see the impact of social media in politics, culture and accelerating changes in social behaviours. Beneath all of this, marketers have to work extra hard to get ahead of the competition and yet stay relevant in the face of uncertainty and change. Thus, there’s a lot of great work that ought to be celebrated and encouraged."

Judging panel

Smith Leong

social media trainer
National Trades Union Congress

Wenen Tang

social communications lead, APAC

Alexis Nelson

social media manager

David Wilding

director of planning
Twitter UK

Joseph Pek

head of social media

Elfried Samba

head of social content

Will Harvey

Global digital innovation manager, GB & IOI

Lisa Hale

head of social media

Yuval Ben-Itzhak

chief executive officer

Makeda Smith

chief executive officer
Savvy Chicks in Real Estate

Kineta Kelsall

global social media training director

Ellen Stewart

social content lead
Condé Nast

Steven Moy

global chief executive officer

Katy Howell

chief executive officer
immediate future

Tim Armoo

chief executive officer

Sinead Gray

joint managing director

Beth Carroll

head of social
iris Worldwide

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Kristin Maverick

vice president, social & influencer marketing

Christina Ahmed

paid media performance director
Greenlight Digital

Shawn Tan

head of search & social
M&C Saatchi Performance

Rachel Clay

head of social media & influencer marketing

James Whatley

strategy partner
Digitas UK

James Gregson

director, head of social studio
LEGO Group

Ishbel Macleod

marketing manager
We Are Hydrogen

Jinal Shah

vice president of marketing

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences


chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News