As the Head of Search & Social APAC at M&C Saatchi Performance, Shawn Tan works with some of the most exciting and fastest growing brands in the region such as Amazon, Grab, Halodoc and RedDoorz. Shawn is one of the first joiners of the agency in APAC and played a key role building the team which today counts over 80 people across India, Indonesia, Australia and Singapore. Expert in the creation and implementation of paid search and social strategies, Shawn and his team are at the forefront of testing and innovation, being one of the first agencies to test new channels like TikTok Ads and Apple Search Ads for clients within the APAC region.
Why I am judging the awards... "My passion is to see positive social impact from social media. Everywhere around us we can see the impact of social media in politics, culture and accelerating changes in social behaviours. Beneath all of this, marketers have to work extra hard to get ahead of the competition and yet stay relevant in the face of uncertainty and change. Thus, there’s a lot of great work that ought to be celebrated and encouraged."