As Head of Matter of Form’s Social Media & Influencer Marketing division, Rachel works at the forefront of digital marketing, developing industry leading strategies, and executing campaigns at the highest level for our top tier luxury client portfolio. With great attention to detail, a wealth of experience across the luxury industry, and her finger on the pulse of an ever evolving social landscape, Rachel understands the sensitivities & expectations of working with luxury brands. Rachel has worked both in house and in agencies across the following brands: Breitling, Elie Saab, Smashbox, Estee Lauder, Cartier and many others.
Due to her length of experience in the influencer marketing industry, and luxury brand specialism, Rachel is often asked to speak at events, record podcasts and host guest lectures. She was also a judge at the inaugural Influencer Marketing Awards hosted in London last March, and the International Influencer Awards hosted in Istanbul last October.
Why I am judging these awards... "I’m especially honoured to judge the awards in a year where Social Media has played such a vital role in keeping us all connected, and has provided a unique platform for innovation and creativity, resulting in the realisation of pioneering ideas. I believe this year's awards will be particularly poignant, and I look forward to rewarding those who have understood and maximised the potential offered by Social Media."