Head of Social Media
Specsavers

Lisa Hale is currently Head of Social Media at Specsavers UK, building the brand's first ever social media team and shaping its future social media strategy. Previous to this, Lisa was Associate Director and Trustee Board Director at employee owned creative communications agency Tangerine.
Lisa has headed up a series of award winning social media campaigns including The Drum Marketing Award's Best Integrated B2C campaign and The Social Buzz Award’s Best Use of Instagram for Vimto, The DADI’s Best Use of Social Media for Pizza Hut Restaurants UK and more recently The Drum Marketing Award's Best use of Sponsorship for the social media activation of the The Ashes.
Lisa has over 13 years’ experience in PR & social media, spanning public affairs, B2B and B2C, working with brands including John Lewis, Tesco, Sainsbury’s, M&S Bank, Vimto, Pizza Hut Restaurants and Specsavers.

Judging panel

Rachel Clay

Head of Social Media & Influencer Marketing
Matter Of Form

David Wilding Chair of the judges

Director of Planning
Twitter UK

Ishbel Macleod

Marketing Manager
We Are Hydrogen

Matt Navarra

Social Media Consultant
Matt Navarra Media Ltd

Laura Hopes

Global Social Media Lead
Jaguar Land Rover

David Parkinson

CEO & Co-Founder
Brave & Heart

James Kirkham

Chief Business Officer
Defected Records

Neil Harrison

Head of Media
Royal Mail

Will Harvey

digital innovation manager, GB & IOI
Diageo

Lisa Hale

Head of Social Media
Specsavers

Kineta Kelsall

Global Social Media Training Director
Jellyfish

Ellen Stewart

Social Content Lead
Condé Nast

Katy Howell

CEO
immediate future

Sinead Gray

Joint Managing Director
Kindred

Jenny Sprackling

Senior Digital Marketing Manager
Ordnance Survey

Christina Ahmed

Paid Media Performance Director
Greenlight Digital