head of social media
Specsavers

Lisa Hale is currently Head of Social Media at Specsavers UK, building the brand's first ever social media team and shaping its future social media strategy. Previous to this, Lisa was Associate Director and Trustee Board Director at employee owned creative communications agency Tangerine.
Lisa has headed up a series of award winning social media campaigns including The Drum Marketing Award's Best Integrated B2C campaign and The Social Buzz Award’s Best Use of Instagram for Vimto, The DADI’s Best Use of Social Media for Pizza Hut Restaurants UK and more recently The Drum Marketing Award's Best use of Sponsorship for the social media activation of the The Ashes.
Lisa has over 13 years’ experience in PR & social media, spanning public affairs, B2B and B2C, working with brands including John Lewis, Tesco, Sainsbury’s, M&S Bank, Vimto, Pizza Hut Restaurants and Specsavers.

Why I am judging the awards... "I am taking part in this year's Social Media awards as I'm really keen to play a role in recognizing and rewarding industry leading work in the UK.The awards are really important as it gives us an opportunity to learn about and keep up with best practice, in an industry that is forever changing. I will be looking for examples of true brand impact and audience cut through. Especially during this period of time - when platforms are busier than ever, your brand's voice and activations need to be stronger than ever."

Judging panel

Katy Howell

chief executive officer
immediate future

Steven Moy

global chief executive officer
Barbarian

Sinead Gray

joint managing director
Kindred

Timothy Armoo

chief executive officer
Fanbytes

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Beth Carroll

head of social
iris Worldwide

Christina Ahmed

paid media performance director
Greenlight Digital

Kristin Maverick

vice president, social & influencer marketing
360i

Rachel Clay

head of social media & influencer marketing
Matter Of Form

Shawn Tan

head of search & social
M&C Saatchi Performance

David Wilding Chair of the judges

director of planning
Twitter UK

James Whatley

strategy partner
Digitas UK

Ishbel Macleod

marketing manager
We Are Hydrogen

James Gregson

director, head of social studio
LEGO Group

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Jinal Shah

vice president of marketing
Feather

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences
Reddit

David Parkinson

chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News

Will Harvey

digital innovation manager, GB & IOI
Diageo

Yuval Ben-Itzhak

chief executive officer
Socialbakers

Lisa Hale

head of social media
Specsavers

Kineta Kelsall

global social media training director
Jellyfish

Ellen Stewart

social content lead
Condé Nast