Kineta is a Global Social Media Training Director for Jellyfish, with a passion for psychology behind online human interactions.
With over 10 years of industry experience working both agency and client-side, Kineta is responsible for Jellyfish's Training global social media offering. She works with renowned businesses on paid and organic strategies across the big seven platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok.
Why I am judging the awards... "I was delighted to be part of a team that won Best Use of Instagram at The Drum Social Buzz Awards a couple of years ago, so I’m lucky enough to know what a winning entry looks like. Being a trainer, I get to work with lots of different brands around the world, and I’ve seen some fantastic campaigns executed on both small and large budgets - I know first-hand that you don’t always need to spend a fortune to get cut through. On a personal level, I’m passionate about showcasing talented teams and championing strategic thinking - the what, why and how that drives successful campaigns. I’ll be looking for audience-first approaches that combine data and insight to inspire long-term change - and a winning execution, of course."