global social media training director

Kineta is a Global Social Media Training Director for Jellyfish, with a passion for psychology behind online human interactions. 

With over 10 years of industry experience working both agency and client-side, Kineta is responsible for Jellyfish's Training global social media offering. She works with renowned businesses on paid and organic strategies across the big seven platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok.

Why I am judging the awards... "I was delighted to be part of a team that won Best Use of Instagram at The Drum Social Buzz Awards a couple of years ago, so I’m lucky enough to know what a winning entry looks like. Being a trainer, I get to work with lots of different brands around the world, and I’ve seen some fantastic campaigns executed on both small and large budgets - I know first-hand that you don’t always need to spend a fortune to get cut through. On a personal level, I’m passionate about showcasing talented teams and championing strategic thinking - the what, why and how that drives successful campaigns. I’ll be looking for audience-first approaches that combine data and insight to inspire long-term change - and a winning execution, of course."

Judging panel

David Wilding

director of planning
Twitter UK

Joseph Pek

head of social media

Smith Leong

social media trainer
National Trades Union Congress

Wenen Tang

social communications lead, APAC

Alexis Nelson

social media manager

Elfried Samba

head of social content

Will Harvey

Global digital innovation manager, GB & IOI

Lisa Hale

head of social media

Yuval Ben-Itzhak

chief executive officer

Makeda Smith

chief executive officer
Savvy Chicks in Real Estate

Kineta Kelsall

global social media training director

Ellen Stewart

social content lead
Condé Nast

Steven Moy

global chief executive officer

Katy Howell

chief executive officer
immediate future

Tim Armoo

chief executive officer

Sinead Gray

joint managing director

Beth Carroll

head of social
iris Worldwide

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Kristin Maverick

vice president, social & influencer marketing

Christina Ahmed

paid media performance director
Greenlight Digital

Shawn Tan

head of search & social
M&C Saatchi Performance

Rachel Clay

head of social media & influencer marketing

James Whatley

strategy partner
Digitas UK

James Gregson

director, head of social studio
LEGO Group

Ishbel Macleod

marketing manager
We Are Hydrogen

Jinal Shah

vice president of marketing

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences


chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News