global social media training director

Kineta is a Global Social Media Training Director for Jellyfish, with a passion for psychology behind online human interactions. 

With over 10 years of industry experience working both agency and client-side, Kineta is responsible for Jellyfish's Training global social media offering. She works with renowned businesses on paid and organic strategies across the big seven platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok.

Why I am judging the awards... "I was delighted to be part of a team that won Best Use of Instagram at The Drum Social Buzz Awards a couple of years ago, so I’m lucky enough to know what a winning entry looks like. Being a trainer, I get to work with lots of different brands around the world, and I’ve seen some fantastic campaigns executed on both small and large budgets - I know first-hand that you don’t always need to spend a fortune to get cut through. On a personal level, I’m passionate about showcasing talented teams and championing strategic thinking - the what, why and how that drives successful campaigns. I’ll be looking for audience-first approaches that combine data and insight to inspire long-term change - and a winning execution, of course."

Judging panel

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences

David Parkinson

chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News

Will Harvey

digital innovation manager, GB & IOI

Yuval Ben-Itzhak

chief executive officer

Lisa Hale

head of social media

Kineta Kelsall

global social media training director

Ellen Stewart

social content lead
Condé Nast

Katy Howell

chief executive officer
immediate future

Steven Moy

global chief executive officer

Sinead Gray

joint managing director

Timothy Armoo

chief executive officer

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Beth Carroll

head of social
iris Worldwide

Christina Ahmed

paid media performance director
Greenlight Digital

Kristin Maverick

vice president, social & influencer marketing

Rachel Clay

head of social media & influencer marketing
Matter Of Form

Shawn Tan

head of search & social
M&C Saatchi Performance

David Wilding Chair of the judges

director of planning
Twitter UK

James Whatley

strategy partner
Digitas UK

Ishbel Macleod

marketing manager
We Are Hydrogen

James Gregson

director, head of social studio
LEGO Group

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Jinal Shah

vice president of marketing