chief executive officer
immediate future

Katy pioneered social media marketing, launching her social media agency, immediate future, 15 years ago, just as Facebook made its way onto university campus. 

Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert, named one of the 25 women who have made an outstanding contribution to digital by the Drum, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK. 

She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 3 books on social and is a regular contributor to the press. 

Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including; lastminute.com, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media. 

Judging panel

Smith Leong

social media trainer
National Trades Union Congress

Wenen Tang

social communications lead, APAC
Google

Alexis Nelson

social media manager
BARK

David Wilding

director of planning
Twitter UK

Joseph Pek

head of social media
IFLIX

Elfried Samba

head of social content
Gymshark

Will Harvey

Global digital innovation manager, GB & IOI
Diageo

Lisa Hale

head of social media
Specsavers

Yuval Ben-Itzhak

chief executive officer
Socialbakers

Makeda Smith

chief executive officer
Savvy Chicks in Real Estate

Kineta Kelsall

global social media training director
Jellyfish

Ellen Stewart

social content lead
Condé Nast

Steven Moy

global chief executive officer
Barbarian

Katy Howell

chief executive officer
immediate future

Tim Armoo

chief executive officer
Fanbytes

Sinead Gray

joint managing director
Kindred

Beth Carroll

head of social
iris Worldwide

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Kristin Maverick

vice president, social & influencer marketing
360i

Christina Ahmed

paid media performance director
Greenlight Digital

Shawn Tan

head of search & social
M&C Saatchi Performance

Rachel Clay

head of social media & influencer marketing
 

James Whatley

strategy partner
Digitas UK

James Gregson

director, head of social studio
LEGO Group

Ishbel Macleod

marketing manager
We Are Hydrogen

Jinal Shah

vice president of marketing
Feather

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences
Reddit

David PARKINSON

chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News