A social media unicorn (whose hair color changes more often than any algorithm) with over 8 years of industry experience with both agency and client-side, he has worked both in-house and in agencies across brands such as L'Oreal Group, Netflix, New Balance, Converse, iflix and many others on content strategy and influencer marketing. His consult and passion span outside of digital space as well, helping companies build their internal social media team and implementing the right workplace culture.
Why I am judging the awards... "I am honoured to be part of the panel as 2020 has been and is still going to be a unique year. It united everyone to up their social media game. If your brand weren't on social media, you had to get on board real quick and speed things up. If you were already on social media, you needed to be better. And these are all reasons to celebrate and make the work be seen and known. I'm looking forward to seeing not only great work but work that are personal, fun, cuts through the noise and going beyond a typical brand story. I expect it to be unexpected."