head of social media

A social media unicorn (whose hair color changes more often than any algorithm) with over 8 years of industry experience with both agency and client-side, he has worked both in-house and in agencies across brands such as L'Oreal Group, Netflix, New Balance, Converse, iflix and many others on content strategy and influencer marketing. His consult and passion span outside of digital space as well, helping companies build their internal social media team and implementing the right workplace culture.

Why I am judging the awards... "I am honoured to be part of the panel as 2020 has been and is still going to be a unique year. It united everyone to up their social media game. If your brand weren't on social media, you had to get on board real quick and speed things up. If you were already on social media, you needed to be better. And these are all reasons to celebrate and make the work be seen and known. I'm looking forward to seeing not only great work but work that are personal, fun, cuts through the noise and going beyond a typical brand story. I expect it to be unexpected."

Judging panel

Joseph Pek

head of social media

Smith Leong

social media trainer
National Trades Union Congress

Wenen Tang

social communications lead, APAC

Alexis Nelson

social media manager

David Wilding

director of planning
Twitter UK

Elfried Samba

head of social content

Will Harvey

Global digital innovation manager, GB & IOI

Lisa Hale

head of social media

Yuval Ben-Itzhak

chief executive officer

Makeda Smith

chief executive officer
Savvy Chicks in Real Estate

Kineta Kelsall

global social media training director

Ellen Stewart

social content lead
Condé Nast

Steven Moy

global chief executive officer

Katy Howell

chief executive officer
immediate future

Tim Armoo

chief executive officer

Sinead Gray

joint managing director

Beth Carroll

head of social
iris Worldwide

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Kristin Maverick

vice president, social & influencer marketing

Christina Ahmed

paid media performance director
Greenlight Digital

Shawn Tan

head of search & social
M&C Saatchi Performance

Rachel Clay

head of social media & influencer marketing

James Whatley

strategy partner
Digitas UK

James Gregson

director, head of social studio
LEGO Group

Ishbel Macleod

marketing manager
We Are Hydrogen

Jinal Shah

vice president of marketing

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences


chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News