James is a senior strategist who has spent 14 years working on digitally integrated brand campaigns for a variety of clients. Whether that’s integrating and activating big TV with social for Expedia, planning global digital campaigns for Converse, or generating, pitching, and selling innovation-led ideas for IAG, James is at his best when he’s figuring out where consumers are and how brands should best go about meeting them. At Digitas, James puts all these skills to work as the strategy lead for several key accounts including Honda Racing, Kellogg's, and Mondelez.
Outside the four walls of the agency, James is known for his weekly newsletter 'Five things on Friday' - where he writes about all of the above and more. Most recently, James helped setup The DICE charter - an industry certification that aims to increase diversity and inclusion at industry conferences and events.