As the Global Head of Marketing Sciences at Reddit, Jack leads initiatives that demonstrate the power, behaviors, and performance of Reddit’s 430m+-strong audience platform. Committed to “telling the world about their world through the lens of Reddit”, Jack and his team analyze and surface the billions of posts, comments, and upvotes that happen on Reddit every day in order to provide business critical learnings that help brands make smarter business decisions. His team is also responsible for ensuring all Reddit brand partners understand how their ads are performing, the opportunities to grow, and the effectiveness of their campaigns through best-in-class measurement.
Prior to joining Reddit, Jack has held strategic positions on both the client and agency sides, driving research that deepens consumer insight, maximizes media effectiveness and ROI, and educates the world’s professionals.
Why I am judging the awards... “I am so excited to be judging this year's Drum Awards for Social Media. Given the challenges we have all faced this year - as a global population and as individuals - it feels more important than ever to step back and recognize the great work that our industry continues to execute to help brands, partners and causes thrive in difficult times. I’ll be looking out for innovation and creativity as always, but for those wanting that extra edge, I’ll be looking for strategy informed by data and insights, and an understanding of how the activity drove real business value."