marketing manager
We Are Hydrogen

Ishbel began her career in social media nine years ago, when she became The Drum’s first dedicated social media executive. After three years learning from viewing and reviewing fantastic social campaigns, she took her skills agency-side.

Since then, she has worked with big-name brands such as Clydesdale Bank, digital bank B, SUBWAY Scotland, Highland Park and Worldwide Cancer Research to deliver campaigns that drive results. As marketing manager for Hydrogen, Scotland’s largest dedicated social media agency, Ishbel is responsible for the creation and implementation of social media strategies across clients.

A Chartered Marketer, Ishbel is an active member of the CIM (the Chartered Institute of Marketing), and sits on the CIM Scotland bord as communications ambassador.

Judging panel

Rachel Clay

head of social media & influencer marketing
Matter Of Form

Shawn Tan

head of search & social
M&C Saatchi Performance

David Wilding Chair of the judges

director of planning
Twitter UK

James Whatley

strategy partner
Digitas UK

Ishbel Macleod

marketing manager
We Are Hydrogen

James Gregson

director, head of social studio
LEGO Group

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Jinal Shah

vice president of marketing
Feather

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences
Reddit

David Parkinson

chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News

Will Harvey

digital innovation manager, GB & IOI
Diageo

Yuval Ben-Itzhak

chief executive officer
Socialbakers

Lisa Hale

head of social media
Specsavers

Kineta Kelsall

global social media training director
Jellyfish

Ellen Stewart

social content lead
Condé Nast

Katy Howell

chief executive officer
immediate future

Steven Moy

global chief executive officer
Barbarian

Sinead Gray

joint managing director
Kindred

Timothy Armoo

chief executive officer
Fanbytes

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Beth Carroll

head of social
iris Worldwide

Christina Ahmed

paid media performance director
Greenlight Digital

Kristin Maverick

vice president, social & influencer marketing
360i