Marketing Manager
We Are Hydrogen

Ishbel began her career in social media nine years ago, when she became The Drum’s first dedicated social media executive. After three years learning from viewing and reviewing fantastic social campaigns, she took her skills agency-side.

Since then, she has worked with big-name brands such as Clydesdale Bank, digital bank B, SUBWAY Scotland, Highland Park and Worldwide Cancer Research to deliver campaigns that drive results. As marketing manager for Hydrogen, Scotland’s largest dedicated social media agency, Ishbel is responsible for the creation and implementation of social media strategies across clients.

Most recently, she was awarded the Chartered Marketer status by CIM (the Chartered Institute of Marketing) on the back of her commitment to continued professional development.

Judging panel

Rachel Clay

Head of Social Media & Influencer Marketing
Matter Of Form

David Wilding Chair of the judges

Director of Planning
Twitter UK

Ishbel Macleod

Marketing Manager
We Are Hydrogen

Matt Navarra

Social Media Consultant
Matt Navarra Media Ltd

Laura Hopes

Global Social Media Lead
Jaguar Land Rover

David Parkinson

CEO & Co-Founder
Brave & Heart

James Kirkham

Chief Business Officer
Defected Records

Neil Harrison

Head of Media
Royal Mail

Will Harvey

digital innovation manager, GB & IOI

Lisa Hale

Head of Social Media

Kineta Kelsall

Global Social Media Training Director

Ellen Stewart

Social Content Lead
Condé Nast

Katy Howell

immediate future

Sinead Gray

Joint Managing Director

Jenny Sprackling

Senior Digital Marketing Manager
Ordnance Survey

Christina Ahmed

Paid Media Performance Director
Greenlight Digital