social media manager
BARK

Alexis Nelson is a crazy dog mom, professional TikTok forager, and the Social Media Manager for BARK: the world's most dog-centric company. Yes, a perfect trifecta of occupations her Boomer-aged parents will never understand. She leads BARK's humorous, vivacious social media team, and her handiwork has been featured in Marie Claire, Cosmopolitan, and also probably your best friend's IG stories. Existing as a brand in an increasingly crowded social media space is difficult, but Alexis is passionate about utilizing an approachable, funny brand voice to continually bring fresh faces into BARK's following (currently 11 million and counting!).

Judging panel

Smith Leong

social media trainer
National Trades Union Congress

Wenen Tang

social communications lead, APAC
Google

Alexis Nelson

social media manager
BARK

David Wilding Chair of the judges

director of planning
Twitter UK

Joseph Pek

head of social media
IFLIX

Elfried Samba

head of social content
Gymshark

Will Harvey

digital innovation manager, GB & IOI
Diageo

Lisa Hale

head of social media
Specsavers

Yuval Ben-Itzhak

chief executive officer
Socialbakers

Makeda Smith

chief executive officer
Savvy Chicks in Real Estate

Kineta Kelsall

global social media training director
Jellyfish

Ellen Stewart

social content lead
Condé Nast

Steven Moy

global chief executive officer
Barbarian

Katy Howell

chief executive officer
immediate future

Tim Armoo

chief executive officer
Fanbytes

Sinead Gray

joint managing director
Kindred

Beth Carroll

head of social
iris Worldwide

Jenny Sprackling

senior digital marketing manager
Ordnance Survey

Kristin Maverick

vice president, social & influencer marketing
360i

Christina Ahmed

paid media performance director
Greenlight Digital

Shawn Tan

head of search & social
M&C Saatchi Performance

Rachel Clay

head of social media & influencer marketing
 

James Whatley

strategy partner
Digitas UK

James Gregson

director, head of social studio
LEGO Group

Ishbel Macleod

marketing manager
We Are Hydrogen

Jinal Shah

vice president of marketing
Feather

Matt Navarra

social media consultant
Matt Navarra Media Ltd

Laura Hopes

global social media lead
Jaguar Land Rover

Jack Koch

global head of marketing sciences
Reddit

David Parkinson

chief executive officer & co-founder
Brave & Heart

Gianluca Toccafondi

global integrated media manager
IKEA Group

James Kirkham

chief business officer
Defected Records

Victoria Taylor

senior editor, community
Linkedin News

Neil Harrison

head of media
Royal Mail

Chaseedaw Giles

social media editor
Kaiser Health News