UKTV’s Social Team – all paid, owned and earned across 8 channel brands & the network, housed within UKTV’s marcomms team
The work across UKTV’s imaginative channel brands: Dave, alibi, W, Gold, Yesterday, Drama, UKTV Play and UKTV. Facebook, Twitter, Instagram, Tik Tok and YouTube - activity includes content creation, community management, influencer campaign management, websites & SEO management as well as paid media.
Over the last year, across the network, engagement has grown by 663% Year on year. This has had a ripple effect on our growth, which has grown by 16% in the last year. Reach and videos are also up year on year at 7% and 117% respectively. This is due to some stand out successes including leaning into the challenges and constraints of lockdown to achieve ultimate creativity, as well as being brave enough to move to new places where audiences are such as FB groups.