The Last Dance
If you watched The Last Dance, you may have noticed they talked about Reebok and how Michael Jordan did us wrong. Well, we decided to finally let people know how we felt about that.
In one organic post showing the American Flag on the opposite shoulder to show off our logo, we garnered:
- 32 Combined editorial Stories & Outlet social posts
- 943 million earned social reach
- 100% full price-sell thru of paired product
- $0 spent to execute
See attachment for screenshots of the execution and our Community Management follow up.