Puzzle: Puzzle & Klarna UK - Lockdown LessonsAward
Images
Videos
Category
Best Use of Instagram
Agency
Client
Klarna UK
Description
When your client-partner is a bank with a mission to make shopping as smooth as possible, how do you:
- grow your customer network;
- share responsible spending messaging - that people will actually notice;
- keep your followers engaged and;
- satisfy business and stakeholder objectives?
Oh - and during a pandemic.
Using bang-up-to-date planning and insight and effective creative, Puzzle managed to do all of this - and then some - for Klarna UK. Implementing our lockdown strategy, with Instagram at its heart, saw and maintained growth of over 90% (more than sixty-thousand people) and increased brand awareness by 2.1% - all in under six months.