COVID-19 was an event that brought along immense challenges every country on the globe had to face. Travel Destination Marketing Organizations in the U.S. were given the difficult, nearly impossible task of trying to manage Public Relations in the China market. In the early stage of the epidemic, there was an increase in negative comments and growing concerns towards travel to the U.S. on social media platforms.
From February 2020 to May 2020, Hylink organized public communications for travel brands and city-level DMOs. By effectively managing their communications and successfully addressing concerns and negative comments from audiences in China, Hylink was able to lower the negative sentiment and strengthen the relationship between travel brands, DMO’s and international travelers, practicing crisis management plans and gaining invaluable experience communicating with each client during this process.