founder & managing director
SEEN Connects

SEEN Connects is an innovative, global influencer and social marketing agency, which was founded by Sedge Beswick (previously of Red Bull, Three UK and ASOS) in 2016.

Connects is focused on empowering businesses to harness their social media presence to create meaningful consumer connections, in partnership with an unrivalled community of highly engaged influencers. Through strategic and investigative methods, including a unique archetype approach, Connects supports a multitude of diverse brands through strategy, always-on and campaign basis’. 2017 also saw Connects launch their debut book, titled ‘Make Instagram Your Business.’ 

Just some of the brands currently among Connects’ ever-growing client list are: Jack Daniel’s, Nike, Jo Malone London, and Shop Direct Group.

Judging panel

Steve Hatch

vice president for northern europe

Sally Rushton

director of engagement

Claire Twohill

director, social and innovation

Will Harvey

digital innovation manager, GB & IOI

Lucy Amos

head of social media (UK)

Sedge Beswick

founder & managing director
SEEN Connects

Iva Dixit

audience editor
The New York Times Magazine