About the The Drum PR Awards

The Drum is Europe’s largest marketing website with plans to rapidly become the largest Global website, with our 1.4m page views per month, we provide an extensive targeted audience for all our partners.  

The Drum has been around for almost 40 years, initially as a magazine and changing with the times to add TheDrum.com, our hugely successful news site.  The past few years has seen The Drum rapidly grow to dominate the London market.  

25% of our online traffic at TheDrum.com already comes from the USA market (we have up to 800,000 million unique visitors every month to the site)

We are constantly being approached to media partner major events and we work with Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc

Motivation

Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and polishing the pixels for another year.

Client relationship

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.

Recruitment

If your agency is picking up awards, It also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business 

Good clients who are after good work keep an eye out for the good agencies who are winning awards. A few extra trophies can give you a real advantage when you're hunting for new business.

PR

There's no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. And we recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it.

Knees up

Then, of course, there's the awards show. And our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

*Register and set up your account at socialbuzzawards.com (or sign in, if you already have one).

* Select your categories. Remembering that you can enter work into more than one.

* Prepare a report for each piece of work. This is a PDF with no more than 1500 words explaining the entry. This is how you sell your idea to the judges. You’ll fine links to the templates below.  

* Go to your online dashboard and click on 'add an entry'.

* Upload your report and submit a 100-word summary. This summary is what will appear live on the website if you are nominated. Tell people how it works and why it’s so good.

* Upload a URL, if that’s appropriate.

* Upload an image or a video that we can use to showcase your work at the awards event, should you be nominated.

* Check your entry meets the criteria

* Submit and pay. We recommend you submit everything at once 

* Check your confirmation email. You’ll receive a receipt within a few days after we’ve checked your entries.

* It’s judging time! Your work will be pored over by some super-smart people.

* Polish your party shoes and make sure you’ve got a ticket for the awards do.

Your full report should be no more than 1500 words.  250 words must be used for an Executive Summary. The purpose of this is to excite the judges and ensure that they go on and read your full report.

Please download and use the templates provided:

Entry Template - Community Manager of the Year
Entry Template - In House Client Team
Entry Template - Social Media Agency Team of the Year
Entry Template - Rising Star
Entry Template for All Other Categories

You must use this entry template for all categories except for the following categories which have specific templates.

• Community Manager of the Year
• In-House Client Team
• Social Media Agency / Team of the Year
• Rising Star

Your report must cover all the points below. If you exclude these points, you reduce your chance of being nominated.

Executive Summary: Summarise the key points of your report.
Background To Project/Campaign: Provide a brief description of project/campaign.
Budget: Provide details of the campaign/strategy’s budget.
Client Objectives: Include your brief and objectives, including any targets set (e.g. cost-saving, income generation, increasing brand awareness).
Your Strategy: Describe the strategy for achieving the above objectives (including details of marketing, PR etc).
Results: Provide quantitive results including evidence of effectiveness prior and post-campaign, increase in sales/revenue/ traffic/awareness etc. Please provide comparable before and after figures. Use exact figures rather than %.
Client Testimonials: Include client testimonials to back up your results. 

The cost to enter is:

£145 + vat per entry. 

You may enter as many categories as you like. However each entry must be treated as a separate entry and payment made for each

And, to encourage you to enter on time, any entries made after the deadline will be subject to a 10% late fee. Late entries cause us extra work when we’re trying to finalise everything for judging.

If you are a Drum Network member you will receive 10% off your entries.  Insert your code into the box provided on the payment page.