founder & managing director
SEEN Connects

SEEN Connects is an innovative, global influencer and social marketing agency, which was founded by Sedge Beswick (previously of Red Bull, Three UK and ASOS) in 2016.

Connects is focused on empowering businesses to harness their social media presence to create meaningful consumer connections, in partnership with an unrivalled community of highly engaged influencers. Through strategic and investigative methods, including a unique archetype approach, Connects supports a multitude of diverse brands through strategy, always-on and campaign basis’. 2017 also saw Connects launch their debut book, titled ‘Make Instagram Your Business.’ 

Just some of the brands currently among Connects’ ever-growing client list are: Jack Daniel’s, Nike, Jo Malone London, and Shop Direct Group.

“I’m delighted to be on the judging panel at this year’s DRUM awards! It is great to see an exhibition of the best and most innovative work within the industry. I will be looking out for entries that are the most innovative, whether that be new platforms, or new a new approach to social media marketing. In saying that, clear and cohesive positive results are key!”

Judging panel

Aaron Goldring

Executive Creative Director
Partners Andrews Aldridge and Engine

Chris Hamilton

Head of Digital
10 Downing Street and Cabinet Office Communications

Alison Traboulsi

Social Media Editor
Direct Line Group

Paul Hood

Digital Marketing Director
The Sun

Athar Abidi

Head of Social
The British Heart Foundation

Sedge Beswick

founder & managing director
SEEN Connects

Jerry Daykin

Head of Global Media Partnerships

Jai Kotecha

Managing Partner & Global WPP Lead

Amy McCulloch

Managing Director

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Pete Grenfell

Managing Director

Trak Ellis-Hill

Executive Creative Director

Akhil Suchak


Lucy Amos

head of social media (UK)

Ben Ayers

Head of Digital Brand Marketing and PR

Samantha Gray

Head of Social Media

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Claire Twohill

director, social and innovation

Natalie Hughes

The Fashion Digital