The Fashion Digital

Natalie Hughes is the Founder and Director of The Fashion Digital, the first dedicated fashion social media agency. 

Launched in 2016 by fashion journalist and social media strategist Natalie Hughes, The Fashion Digital has flourished impressively without investment and boasts a roster of global fashion and lifestyle brands that includes British Fashion Council, LK Bennett, Roland Mouret, Eyeko, Madeleine Thompson, Rupert Sanderson, Sunspel and ME+EM. 

Her background is as a fashion journalist and social media strategist. She is former Social Media Editor at Net-a-Porter, and Christian Louboutin. As a journalist she regularly writes for Vice and provides comment for publications such as ElleThe Wall Street Journal, Elite Business Daily and Digiday.

Natalie lectures on social media at Central Saint Martins and was recently honoured in the BIMA Hot 100 list.

"I'm thrilled to be a judge at this year's Social Buzz Awards - it's wonderful to see an awards event solely dedicated to social media and the talent within the industry. The winning entries should blend innovation and creativity to deliver tangible, effective results. If they utilise new technology and/or new sub-platforms, even better!”

Judging panel

Alison Traboulsi

Social Media Editor
Direct Line Group

Paul Hood

Digital Marketing Director
The Sun

Athar Abidi

Head of Social
The British Heart Foundation

Sedge Beswick

founder & managing director
SEEN Connects

Jerry Daykin

Head of Global Media Partnerships

Jai Kotecha

Managing Partner & Global WPP Lead

Amy McCulloch

Managing Director

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Pete Grenfell

Managing Director

Trak Ellis-Hill

Executive Creative Director

Akhil Suchak


Lucy Amos

head of social media (UK)

Aaron Goldring

Executive Creative Director
Partners Andrews Aldridge and Engine

Chris Hamilton

Head of Digital
10 Downing Street and Cabinet Office Communications

Ben Ayers

Head of Digital Brand Marketing and PR

Samantha Gray

Head of Social Media

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Claire Twohill

director, social and innovation

Natalie Hughes

The Fashion Digital