Natalie Hughes

Founder

The Fashion Digital

Natalie Hughes is the Founder and Director of The Fashion Digital, the first dedicated fashion social media agency.

Launched in 2016 by fashion journalist and social media strategist Natalie Hughes, The Fashion Digital has flourished impressively without investment and boasts a roster of global fashion and lifestyle brands that includes British Fashion Council, LK Bennett, Roland Mouret, Eyeko, Madeleine Thompson, Rupert Sanderson, Sunspel and ME+EM.

Her background is as a fashion journalist and social media strategist. She is former Social Media Editor at Net-a-Porter, MatchesFashion.com and Christian Louboutin. As a journalist she regularly writes for Vice and provides comment for publications such as Elle, The Wall Street Journal, Elite Business Daily and Digiday.

Natalie lectures on social media at Central Saint Martins and was recently honoured in the BIMA Hot 100 list.

"I'm thrilled to be a judge at this year's Social Buzz Awards - it's wonderful to see an awards event solely dedicated to social media and the talent within the industry. The winning entries should blend innovation and creativity to deliver tangible, effective results. If they utilise new technology and/or new sub-platforms, even better!”