Jerry was appointed to lead and strengthen Diageo’s relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive. Prior to that Jerry was leading global partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he led social media marketing on the client side. He’s a regular writer and blogger with contributions to WARC, The Drum, his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions, and has co-authored ‘Eat Your Greens’ with Byron Sharp, Tess Alps and other authors.
“I started my digital career in social media and it’s been amazing to see how the industry has matured over the past decade. To me the Social Buzz awards have always been a great celebration of the brands that are seeing past the hype to really get it right and I cannot wait to be inspired by the entries submitted this year, and see how they continue to move all of marketing forwards.”