Managing Director

Amy McCulloch is Joint Managing Director of eight&four, a modern communications agency based in Central London helping lifestyle brands transform relationships with their consumers through digital.

With over 10 years’ experience under her belt in developing and implementing global social strategies for brands such as Melia, Marie Curie and Pernod Ricard, day-to-day Amy specialises in transforming brands with social education and training for c-suite through to nursing staff.

Her drive to help brands grow and flourish across digital has led to several impressive accolades including being named in The Drum’s top ‘30 Under 30’ in 2014.

When Amy isn’t leading the charge on social strategy and organisational change, she can be found spending time with her daughter, drinking fizz and eating tapas. Not all at the same time.

Judging panel

Alison Traboulsi

Social Media Editor
Direct Line Group

Paul Hood

Digital Marketing Director
The Sun

Athar Abidi

Head of Social
The British Heart Foundation

Sedge Beswick

founder & managing director
SEEN Connects

Jerry Daykin

Head of Global Media Partnerships

Jai Kotecha

Managing Partner & Global WPP Lead

Amy McCulloch

Managing Director

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Pete Grenfell

Managing Director

Trak Ellis-Hill

Executive Creative Director

Akhil Suchak


Lucy Amos

head of social media (UK)

Aaron Goldring

Executive Creative Director
Partners Andrews Aldridge and Engine

Chris Hamilton

Head of Digital
10 Downing Street and Cabinet Office Communications

Ben Ayers

Head of Digital Brand Marketing and PR

Samantha Gray

Head of Social Media

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Claire Twohill

director, social and innovation

Natalie Hughes

The Fashion Digital