The Honey Partnership: JBL 'Feel The Music' Festival CampaignHighly commended
Images
Category
BEST USE OF SNAPCHAT
Agency
Client
JBL
Description
Honey and JBL embarked on a journey of epic proportions to use Snapchat across six different festivals in Europe.
All objectives and KPIs were exceeded, with the campaign surpassing a reach over 4.4 million users (double 2017), with a usage rate of a phenomenal 54.8% (also double 2017).
All with less than 10% of the total media spend of 2017.