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The Honey Partnership: JBL 'Feel The Music' Festival Campaign
Highly commended

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Images

JBL Snapchat Showcase.jpg

Category

BEST USE OF SNAPCHAT

Agency

The Honey Partnership

Client

JBL

Description

Honey and JBL embarked on a journey of epic proportions to use Snapchat across six different festivals in Europe.

All objectives and KPIs were exceeded, with the campaign surpassing a reach over 4.4 million users (double 2017), with a usage rate of a phenomenal 54.8% (also double 2017).

All with less than 10% of the total media spend of 2017.

Links

http://www.heyhoney.nl

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