Mumsnet: Dreams Gets into Bed with MumsnetAward
Category
BEST USE OF GROUP/COMMUNITY
Agency
Client
Dreams
Description
Mumsnet is the largest community of parents in UK (and 10th largest social network according to Hitwise). Dreams has become one of the most recognised retailers on the high street. Dreams worked directly with Mumsnet community members to understand their sleep issues and ask for their help to design and promote an innovative new mattress range for parents.