The Free Murdoc chatbot pushes the boundaries of transmedia conversational storytelling by letting fans participate in a real-time storyline as it evolves. Will Murdoc ever find out who framed him? Will he rejoin the band? It's up to the fans.
The bot is available over multiple months with new episodes and exclusive, time-boxed content to promote the release of The Now Now – the brand new studio album from Gorillaz. The chatbot is available on Amazon Alexa, Google Home, Facebook Messenger, Kik and Skype.
The campaign has been a wild success, with 32.2 million messages exchanged between fans and the #FreeMurdoc bot. There have been 1.27M sessions, averaging 7+ minutes each. 64% of users re-engaged on Facebook after their initial conversation with the bot. The response has been overwhelming, with 92% of users expressing a positive sentiment after interacting with the bot.