UKTV: UKTV during Virgin Media blackoutAward
Category
BEST CRISIS MANAGEMENT
Agency
Client
UKTV
Description
Multichannel broadcaster UKTV, the network behind 10 popular channels including Dave, Gold and Drama was impacted when commercial negotiations with key platform Virgin Media drew to an abrupt halt ultimately taking all channels off air.
UKTV deployed a social first, mobile and video led campaign to inform viewers of what had happened and remind them why they love UKTV channels.