Founder, Creative Digital Strategist & Social Media Consultant
Agent K

After graduating in 2008 from Birmingham City University, with a degree in Visual Communication (Photography), Lucie specialised in delivering non-profit community outreach programmes. First as part of a small team on the Heritage Lottery Fund funded Full Circle Project, at the Media Archive for Central England, and more recently for the Big Lottery Fund funded programme Grow Wild, at Royal Botanic Gardens, Kew. 

Lucie’s career in social media started organically when she began writing her lifestyle blog 'Lucie Loves' [] back in 2009. After being approached by the award-winning creative agency, Rees Bradley Hepburn via Twitter, Lucie became resident blogger for the Highcross shopping centre in Leicester, which eventually led to her moving to London and taking her blog with her.

In September 2015 this year, after several years of juggling full-time jobs and increasing blog workload, Lucie left her role at RBG Kew to start up her own business, Agent K ( Lucie’s experience of delivering social good campaigns and driving digital participation, along with her background in blogging has led to her being named one of The Drum’s 50 under 30 Women in Digital ( and awarded YDLA Social Media Consultant of the Year (

From advising on blogger outreach and digital strategy, Lucie enjoys working bringing creative ideas and concepts to fruition. She is an ambassador for Young British Designers ( and an active supporter of Women in Tech through group’s such as Women@Campus ( Girls in Tech (, Ada’s List ( and W Kollective ( - who all promote strong female role models in the digital world. 


"Having now experienced both client, agency, and influencer-side of the digital world. I’m keen to see how the industry is continuing to evolve, in order to fill the cracks that the gradual dissolution of traditional advertising has seen of late. I’m looking for authenticity of ideas and integrity of partnerships, that leave a lasting impression."


Judging panel

Lucy Amos

Head of Social Media (UK)

Sedge Beswick

Founder & Managing Director
SEEN Connects

Matthew Cannington

Head of Social Marketing

Andy Dangerfield

Head of News Curation
BuzzFeed UK

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Paul Fabretti

Director of Communications

Laura Gibson

Social Creative Lead
ITV Creative

Lee Goodger

Global Social Media Advisor

Alfie Green

Creative Nerds

Abby Guthkelch

Global Head of Social Media Engagement

Lucie Kerley

Founder, Creative Digital Strategist & Social Media Consultant
Agent K

Rachel Kneen

Social Media Marketing Manager

Eimear Lambe

Head of Brand Strategy

Timothy Love

Senior Marketing Manager - Channels

Olly Osborne

Head of Audience, EMEA
VICE Media

Tim Pritchard

Head of Social Media
Manning Gottlieb OMD

Jérémie Roturier

Head of Social Media EMEA
Apple x Beats by Dre

Amelia Simmons

Social Media Manager

Emma Wallace

Group Social Media Manager
Penguin Random House

Hannah Watson

Head of Communications
Jungle Creations

James Whatley

Planning Partner - Innovation
Ogilvy & Mather