Most brands are skittish about genuinely engaging in real time with their social media audiences, but Wendy’s community management is all in, loving on fans and playfully roasting haters every day.
We’ve done it by combining a consistent, conversational voice with topical, relevant humor and playful sarcasm. This formula has given Wendy’s community management the ability to do some pretty amazing things with its social community.
Such was the case in April when 16-year-old Carter Wilkerson (@carterjwm) tweeted Wendy’s and asked how many retweets it would take to give him free chicken nuggets for a year. Our brief exchange went viral organically and led to a mainstream media blitz unlike any we’ve ever seen. Moreover, it led to Carter’s tweet about Wendy’s chicken nuggets being the most retweeted of all time!