WeTransfer is a simple service through which you can send files safely and seamlessly all around the world. Everyone can send up to 2GB of files for free through WeTransfer, but those who choose to upgrade to our premium WeTransfer Plus service are able to send files up to 20GB in size.
For April Fools’ Day 2016, we decided to buck the trend of brands doing self-consciously wacky stunts and tricks. Instead we decided that we’d do something nice for our users and open up the 20GB file-transfer limit to everyone for a 24-hour period.
That day, the number of transfers sent over the usual 2GB limit jumped by a staggering 1200% as users made the most of our offer.
Conceived and designed in-house, the campaign cost just €2,100 to promote the offer through our social media channels (with a particular focus on the North American market).