Who won in 2020?

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Best B2B Sector Social Media Strategy/Campaign


Award
Cutting Edge - Social Media for the Salon Industry

By Salons Direct

Best B2B Sector Social Media Strategy/Campaign

Highly Commended
Auchentoshan Switch - how a small whisky brand took on the big boys and won

By Yomego For Auchentoshan

Best B2B Sector Social Media Strategy/Campaign

Highly Commended
HP Business Answers Community

By M2M & Edelman PR For Hewlett Packard

Best B2B Sector Social Media Strategy/Campaign

Nomination
Our Money Making Ideas

By Threepipe For Borro

Best B2B Sector Social Media Strategy/Campaign

Nomination
Real: The Physical Network

By 1000heads For Royal Mail

Best B2B Sector Social Media Strategy/Campaign

Best Blog


Award
Best Blog

By Paddy Power For Michael Afflick

Best Blog

Nomination
Developing a taste for The Glenlivet through content marketing

By Reading Room Ltd For Pernod Ricard

Best Blog

Nomination
BrumDished

By 383 Project For 383 Project

Best Blog

Best Charity/Not for Profit Social Media Strategy/Campaign


Award
Virtual Easter Egg Trail

By The National Trust for Scotland For The National Trust for Scotland

Best Charity/Not for Profit Social Media Strategy/Campaign

Highly Commended
Planning for People - putting people at the heart of planning with the help of social media

By The National Trust For The National Trust

Best Charity/Not for Profit Social Media Strategy/Campaign

Nomination
Consumers call the shots on Which? social channels

By Which?

Best Charity/Not for Profit Social Media Strategy/Campaign

Nomination
Connecting bloggers and CLIC Sargent

By MumPanel For CLIC Sargent

Best Charity/Not for Profit Social Media Strategy/Campaign

Best Consumer /FMCG Social Media Strategy/Campaign


Award
ASOS SUMMER SALE

By ASOS For ASOS

Best Consumer /FMCG Social Media Strategy/Campaign

Highly Commended
Greggs Superstar Doughnut Awards

By STEEL For Greggs

Best Consumer /FMCG Social Media Strategy/Campaign

Nomination
Tetley Tea and Farmers First Hand

By Starcom UK For Tetley Tea

Best Consumer /FMCG Social Media Strategy/Campaign

Nomination
Clean my profile

By TBG Digital For Dettol

Best Consumer /FMCG Social Media Strategy/Campaign

Nomination
Like Tennents

By Whitespace For Tennents Lager

Best Consumer /FMCG Social Media Strategy/Campaign

Nomination
Ford targets social media influencers

By PeerIndex For Ford

Best Consumer /FMCG Social Media Strategy/Campaign

Nomination
Snacking on IRN-BRU Social Content

By Blonde Digital For IRN-BRU

Best Consumer /FMCG Social Media Strategy/Campaign

Nomination
7 Days 7 Dresses

By Greenlight For www.newlook.com

Best Consumer /FMCG Social Media Strategy/Campaign

Best Copywriting


Award
Opta Joe

By Opta Joe For Opta Joe

Best Copywriting

Best Crisis Management


Award
When a DDoS strikes, it

By Webfusion For Thomas Costello

Best Crisis Management

Best Financial Sector Social Media Strategy/Campaign


Award
Keep Britain Biking

By Cuckoo Design For Devitt Insurance Ltd

Best Financial Sector Social Media Strategy/Campaign

Nomination
Launching Ericsson Money to the Filipino Community

By Threepipe For Ericsson Money

Best Financial Sector Social Media Strategy/Campaign

Nomination
Our Money Making Ideas

By Threepipe For Borro

Best Financial Sector Social Media Strategy/Campaign

Best Innovation


Award
Like overhearing conversations in a pub.

By Farrell Heyworth

Best Innovation

Highly Commended
The Best Newcomer - A World First. No Ad Budget. Proven ROI.

By Testify Digital For The MOBO Awards

Best Innovation

Nomination
Big Top Social CMS

By Net Natives

Best Innovation

Nomination
Buddy Media

By Nelson Bostock For Buddy Media

Best Innovation

Nomination
Using Clarity to Grow Results for Anglian Home Improvements

By Bloom For Anglian Home Improvements

Best Innovation

Nomination
NJF Group International Ltd: Best Innovation

By NJF Group International Ltd For NJF Group International Ltd

Best Innovation

Best Integrated Campaign


Award
Best Integrated Campaign

By Paddy Power For Michael Afflick

Best Integrated Campaign

Highly Commended
Like Tennents

By Whitespace For Tennents Lager

Best Integrated Campaign

Highly Commended
Mastering the Chewieverse

By Tayburn For Chewits

Best Integrated Campaign

Nomination
#FIRSTANDFOREVER

By ODD For Dr. Martens

Best Integrated Campaign

Nomination
Iron Sky Day

By Revolver Entertainment

Best Integrated Campaign

Nomination
Nokia: Dark Knight Rises

By 1000heads For Nokia

Best Integrated Campaign

Nomination
Tourism Ireland's "Escape the madness" campaign

By Publicis For Tourism Ireland

Best Integrated Campaign

Nomination
Xbox Kinect Dance Central 2 - Social Media, Product Placement, Media & Sponsorship

By Momentum / EI@UM For Kinect For Xbox 360 / Microsoft

Best Integrated Campaign

Nomination
Save the 1Day

By ais London For Sony BMG/Syco

Best Integrated Campaign

Best Professional Sector Social Media Strategy/Campaign


Award
Friendly and approachable law - challenging the perception of solicitors

By Walker Smith Way solicitors For Walker Smith Way solicitors

Best Professional Sector Social Media Strategy/Campaign

Highly Commended
Duncan Gibbins Solicitors Use Social Media To Provide Support For Law Students

By Zoodle For Duncan Gibbins Solicitors

Best Professional Sector Social Media Strategy/Campaign

Best Public Sector Social Media Strategy/Campaign


Award
Sharing the weather when it matters

By Met Office

Best Public Sector Social Media Strategy/Campaign

Highly Commended
Civil Service Fast Stream Facebook Project

By Civil Service For Civil Service

Best Public Sector Social Media Strategy/Campaign

Nomination
What Happened When The Public Sector Embraced Global Social Media-Savvy Teens

By Origin Creative For British Council

Best Public Sector Social Media Strategy/Campaign

Nomination
Pass It On

By twentysix For NHS Blood & Transplant

Best Public Sector Social Media Strategy/Campaign

Best Retail/E-Commerce Social Media Strategy/Campaign


Award
Say it with Skype

By 1000heads For Skype

Best Retail/E-Commerce Social Media Strategy/Campaign

Highly Commended
Getting mums to tell mums to shop at Mothercare

By Diffusion For Mothercare

Best Retail/E-Commerce Social Media Strategy/Campaign

Nomination
Carphone Warehouse: A Social Media Wonderland

By Cake For Carphone Warehouse

Best Retail/E-Commerce Social Media Strategy/Campaign

Nomination
IKEA: A Truly Social Shopping Experience

By Cake For IKEA

Best Retail/E-Commerce Social Media Strategy/Campaign

Nomination
Halfords Trial in F-Commerce

By Fusion Unlimited For Halfords

Best Retail/E-Commerce Social Media Strategy/Campaign

Nomination
How Karen Millen engaged with over 332,000 potential consumers online

By Handpicked Media For Karen Millen

Best Retail/E-Commerce Social Media Strategy/Campaign

Best Social Media Customer Service Strategy / Campaign


Award
FTPE First class customer service

By First TransPennine Express For First TransPennine Express

Best Social Media Customer Service Strategy / Campaign

Nomination
Just the ticket! Stagecoach Bus steering customer service online

By Stagecoach Group

Best Social Media Customer Service Strategy / Campaign

Nomination
Improving Scotland's railways

By ScotRail For ScotRail

Best Social Media Customer Service Strategy / Campaign

Best Socially Responsible Initiative


Award
Reclaim Your Fees

By Shelter Scotland

Best Socially Responsible Initiative

Nomination
Move On Up

By andsome For ITV

Best Socially Responsible Initiative

Nomination
Tetley Tea and Farmers First Hand

By Starcom UK For Tetley Tea

Best Socially Responsible Initiative

Nomination
Creating communities for the future

By 77 For Sony Europe Ltd.

Best Socially Responsible Initiative

Best Travel/Leisure/Sports Social Media Strategy/Campaign


Award
The Pinterest Lottery

By Rabbit For bmi

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Nomination
Conflict of Pinterest

By Caliber Interactive For First Choice

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Nomination
Treasure Hunt Triumph!

By Prodo Digital Marketing For North Wales Borderlands

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Nomination
Facebook Cyclist Fan Page - Boardman Bikes

By Fusion Unlimited For Halfords

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Nomination
How Does Manchester United Gain Global Advocates And Remain 'Special' To Its Fanbase?

By Origin Creative For Manchester United

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Nomination
Lloyds Local Heroes

By MEC For Lloyds Banking Group

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Nomination
BrumDished

By 383 Project For 383 Project

Best Travel/Leisure/Sports Social Media Strategy/Campaign

Best use of Check in/Location Based Services


Award
BrumDished

By 383 Project For 383 Project

Best use of Check in/Location Based Services

Highly Commended
Gift Machine

By 1000heads For Nokia

Best use of Check in/Location Based Services

Nomination
ScotRail's Facebook geolocation apps

By ScotRail For ScotRail

Best use of Check in/Location Based Services

Nomination
Find The Bourjois Belle

By MEC For Bourjois

Best use of Check in/Location Based Services

Best Use of Facebook


Award
Boardman Bikes Britpack

By Fusion Unlimited For Halfords

Best Use of Facebook

Highly Commended
NIVEA Wrapped In Friendship

By Agency Republic For Beiersdorf

Best Use of Facebook

Highly Commended
Say it with Skype

By 1000heads For Skype

Best Use of Facebook

Highly Commended
Make it Happen

By 383 Project For Chevrolet

Best Use of Facebook

Nomination
Ronaldo Live - Facebook fans test Ronaldo

By M&C Saatchi Sport & Entertainment For Castrol

Best Use of Facebook

Best use of Group/Community


Award
Killing Hitler. Launch of Sniper EliteV2

By Things with Wings For 505 Games

Best use of Group/Community

Highly Commended
Careers in Audit LinkedIn Group

By CareersinAudit.com

Best use of Group/Community

Nomination
Battlefront T4 Campaign

By MadeByPi For Channel 4

Best use of Group/Community

Nomination
Reading Between the Wines

By Positive Digital For Lindeman's

Best use of Group/Community

Nomination
Which community drives national campaigns? Which? Conversation's!

By Which?

Best use of Group/Community

Nomination
Social Extensions - A Home for Hair and Beauty

By Salons Direct

Best use of Group/Community

Nomination
The Best Newcomer - A World First. No Ad Budget. Proven ROI.

By Testify Digital For The MOBO Awards

Best use of Group/Community

Best Use of Insight / Monitoring


Award
Nokia: Agora

By 1000heads For Nokia

Best Use of Insight / Monitoring

Nomination
Like overhearing conversations in a pub.

By Farrell Heyworth

Best Use of Insight / Monitoring

Nomination
Seismic: Stagecoach Social Media fr Customr Experience and Insight

By Stagecoach Group

Best Use of Insight / Monitoring

Best Use of Mobile Campaign


Award
'Take Part' with the Samsung Hope Relay app

By CHI, Cheil, Velti, Jam, Red, Inca and Paul Ridley Ltd For Samsung

Best Use of Mobile Campaign

Highly Commended
Kinect Star Wars app

By McCann London For Microsoft Xbox

Best Use of Mobile Campaign

Nomination
Best Mobile Campaign

By Paddy Power For Michael Afflick

Best Use of Mobile Campaign

Best use of Photo Sharing


Award
My Europe

By Rabbit For bmibaby

Best use of Photo Sharing

Nomination
BrumDished

By 383 Project For 383 Project

Best use of Photo Sharing

Nomination
The Big Dig

By WaterAid

Best use of Photo Sharing

Best use of Twitter


Award
Blur: Under the Westway single launch

By Parlophone

Best use of Twitter

Highly Commended
#ThreePassTheParcel

By Mindshare For Three Mobile UK

Best use of Twitter

Nomination
Best Use of Twitter

By Paddy Power For Michael Afflick

Best use of Twitter

Nomination
Tintin: #tintinpremierelive

By MEC For Paramount Pictures UK

Best use of Twitter

Nomination
TWITTER BOMB

By AMVBBDO For DORITOS

Best use of Twitter

Nomination
Telegraph HIll: The Power Bar

By Telegraph Hill For Mentorn Media/BBC Three

Best use of Twitter

Best Use of Video


Award
O2 Academy TV

By ais London For O2

Best Use of Video

Nomination
O2 Santa: Creating a Digital Grotto

By Hope&Glory For O2

Best Use of Video

Nomination
Homecoming

By Nuko For The Coalition For Equal Marriage

Best Use of Video

Nomination
Citro

By Havas People For Citro

Best Use of Video

Nomination
Halfords extend the reach of TV through online

By Fusion Unlimited For Halfords

Best Use of Video

Nomination
Out of This World

By UM London For Burton's Biscuit Co. (Wagon Wheels)

Best Use of Video

Nomination
Sport Doesn't Care Who You Are

By Samsung For Samsung

Best Use of Video

Best User Generated Content


Award
Bingo Lingo

By 383 Project For Mecca Bingo

Best User Generated Content

Highly Commended
BrumDished

By 383 Project For 383 Project

Best User Generated Content

Nomination
My Europe

By Rabbit For bmibaby

Best User Generated Content

Nomination
Real: The Physical Network

By 1000heads For Royal Mail

Best User Generated Content

Nomination
Make it Happen

By 383 Project For Chevrolet

Best User Generated Content

In-house client team


Award
Parlophone Records - best in-house social team

By Parlophone

In-house client team

Highly Commended
From zero to hero - a solo charge to the top

By The Royal Mint For The Royal Mint

In-house client team

Nomination
Like overhearing conversations in a pub.

By Farrell Heyworth

In-house client team

Nomination
Opta Joe's Dad (and Uncles)

By Opta

In-house client team

Nomination
Independent Streak - Styling our own social strategy

By Salons Direct

In-house client team

Social Media Agency of the Year


Award
Rabbit - we like carrots, not sticks

By Rabbit

Social Media Agency of the Year

Highly Commended
383 Project

By 383 Project

Social Media Agency of the Year

Nomination
Social Media at Scale

By TBG Digital

Social Media Agency of the Year

Nomination
The amazing abundant, the men without fear

By abundant

Social Media Agency of the Year

Nomination
1000heads

By 1000heads For N/A

Social Media Agency of the Year

Nomination
Telegraph Hill: Agency of the Year

By Telegraph Hill

Social Media Agency of the Year