5
Automotive or Transport

Description

For work that shows how effective social media has been used in the automotive or transport sectors.


4
B2B

Description

 For work that shows how effective social media has been used in the B2B sector.


6
Best Celebrity/Influencer Brand Partnership - New for 2022

Description

Rewarding the most effective partnership between a brand and a celebrity or influencer to achieve their objectives

6
Best Influencer Campaign

Description

 Entrants should demonstrate how their influencer campaign was used to deliver excellent results. Share details of elements such as aligned goals, paid activity, appearances and product placement.

5
Best Integrated Campaign

Description

 Entrants should demonstrate how social media has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

3
Best Response to Change

Description

Entrants should demonstrate how social media has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

6
Best Social Media Diversity & Inclusivity Program/Initiative

Description

This category will recognize the best D&I programs in Social Media. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

6
Best Social Stunt

Description

 Entrants should demonstrate how they have created an effective stunt campaign across social media platforms.

4
Best Use of Facebook

Description

 Entrants should demonstrate how they have effectively used Facebook in their campaign or strategy.

6
Best Use of Instagram

Description

 Entrants should demonstrate how they have effectively used Instagram their campaign or strategy.

2
Best Use of LinkedIn

Description

 Entrants should demonstrate how they have effectively used LinkedIn in their campaign or strategy.


5
Best Use of Live Video

Description

 Entrants should demonstrate how they have effectively used live video in their campaign or strategy. E.g Facebook Live, LinkedIn Live etc


2
Best Use of Snapchat

Description

 Entrants should demonstrate how they have effectively used Snapchat in their campaign or strategy.

7
Best Use of Social Media Advertising

Description

 Entrants should demonstrate how they have effectively used advertising across social media platforms.


6
Best Use of Tik Tok

Description

 Entrants should demonstrate how they have effectively used Tik Tok in their campaign or strategy.

4
Best Use of Twitter

Description

 Entrants should demonstrate how they have effectively used Twitter in their campaign or strategy.


4
Best User-Generated Content

Description

 Entries should demonstrate how user-generated content has been used effectively in social media campaigns/strategies.


5
Best Viral Campaign

Description

 Entrants should demonstrate how they have created an effective viral campaign across social media platforms.

3
Community Manager of the Year

Description

 In this category we want to give recognition to a talented individual who is a community manager with the social media industry. In the entry you should include an overview of the individual’s job and how they contribute to the company and social media strategy. We advise focusing on one or two case studies.


5
Consumer Products or Services

Description

For work that shows how effective social media has been used in the customer service sector.

3
Fashion / Health/ Beauty / Luxury - New for 2022

Description

 For work you’ve created for any fashion, health, beauty or luxury brand/company

6
Finance/Professional Services

Description

 For work that shows how effective social media has been used in the financial services sector.


4
Healthcare / Pharma - New for 2022

Description

For work you’ve created for the healthcare or pharma industry.


4
In-House Brand Team of the Year

Description

This category will recognize an in-house client side/brand team who has demonstrated excellence over the past year.

.

6
Largest ROI From a Social Media Campaign or Strategy

Description

This category will award those who demonstrate how they have created the largest ROI from a social media campaign or strategy. Please include figures as evidence of your performance.