As Director of Social, Influencer, and Web3 at Chipotle, Candice Beck drives the brand's strategic, rapidly growing social media marketing program. Candice strategizes first-to-market social and digital programs that drive brand buzz and amplify awareness for Chipotle's global campaigns. Candice is responsible for leading award-winning activations, partnering with cross-functional leaders to maintain Chipotle's relevance with fans of all ages. In addition to her focus on social media content, Candice oversees the brand's metaverse strategy, collaborations, and influencer program. Driven by cultural insights, obsessed with the customer journey, and immersed in digital media, Candice is constantly tracking what's new and trending while remaining rooted in Chipotle's values and purpose to Cultivate a Better World. Candice's focus on authenticity, innovation, transparency, and analytics has proven to be a winning combo for Chipotle. Prior to Chipotle, Candice worked in marketing and events at Abercrombie & Fitch. Candice attended The Ohio State University, where she received her Bachelor of Arts and Science Degree. Candice was named one of QSR's '35 young leaders to watch'.

Philippa Dunjay has been obsessed with internet culture since she hatched her first Neopet. Working in creative agencies as a strategist, she mined the internet for insight, data and memes and turned them into springboards for great creative work. Now the Head of Strategy at TikTok Creative Lab EU, she gets to do the same inside the most exciting entertainment platform around.

As a Miami native who was raised in a Cuban- Lebanese family, it’s safe to say Nicole Marie Nunez is an energetic, passionate, storyteller who joined Burger King in 2020 to lead their Social Media and Digital Marketing for North America. Prior to her time at Burger King, she helped brands such as State Farm, Quaker Oats and Eli Lily craft integrated campaigns across all mediums to connect with their target consumer and picked up an Silver Effie and AAF Mosaic Award for her work on relaunching Sol Beer in the US for Molson Coors. Currently at Burger King, she has successful refreshed the agency roster, help shape a new tone of voice across owned social channels and instigated creative campaigns to drive relevance and reignite brand love. In 2020-2021, she led the Venmo Campaign and Ch’King Pride Tweet which were both finalists for Effies along with Scary Places Halloween Campaign that was shortlisted in Cannes. Known for her love of pop culture, advertising and food, she is excited to leave her flame-grilled mark on the Burger King North America Team and the world of advertising.

As Group Director of the Social Creative Lab at 360i, Bridget Jewell leads a growing creative team tasked with creating culturally relevant and breakthrough content across social and digital channels for big brands like Burger King, 7-Eleven and Kroger.

Prior to 360i, as a creative director at Periscope, she led creative work for brands like Trolli, Hefty, Michelina’s and more. Her passion for channel-first creative has helped organizations leverage social, influencer and digital channels to better tell their stories, connect with their customers and drive sales all while navigating the ever-changing landscape of innovation. She facilitates work that not only works, but has also garnered earned media accolades and awards from One Show, D&AD, the Webby’s and the Effies.

Ben has 22 years agency experience and joined Deliveroo as his first in-house role in September 2021, overseeing consumer PR and brand social across 11 markets. Ben started his career in fashion and brand PR, before moving into broader roles incorporating social, influence and integrated work. He has led a successful agency turnaround and for the past five years was a Creative Director at agencies including Wieden + Kennedy and Ogilvy. He was a DJ for 20 years before becoming a Dad and moving to the burbs. He now wakes up when he used to go to sleep.

Chinno joined Hunter Public Relations in June 2021 as a Senior Vice President for Social & Digital. He is a pioneer who started in digital and social media marketing when brands were still testing social media as a viable marketing platform. Chinno brings a wealth of experiences in integrated marketing, strategic digital & social brand building, paid media, content strategy & production, influencer engagement, and social data & analytics. Chinno moved to Ogilvy Public Relations in the United States in 2016 after spending seven years with GroupM and Social@Ogilvy in Singapore. He was the strategic social and digital partner for Unilever and Coca-Cola, working with global and regional teams across APAC, EU/UK, South Africa, and Latin America. Chinno has also worked on a range of brands across the CPG, luxury, fast food, technology, automobile, personal care, home care, finance, and travel industries. He has worked with some of the world's biggest brands such as Dove, Tyson Foods & Jimmy Dean, Sargento Cheese, Jollibee Foods, Mercedes Benz, Louis Vuitton, Corona & Modelo, Botox & Juvederm, Rinso/Persil, Intercontinental Hotels, and American Express.

After recognizing the untapped potential of the nascent influencer world, Thomas joined forces with Ed East to launch Billion Dollar Boy in 2014.
 Ever since, he has been a huge advocate for the agency's teams, creativity and has pushed the business to constantly innovate. Under Thom’s guidance and focus on creative excellence, effectiveness and innovation, the agency has won new clients that exemplify Thom’s drive to evolve and innovate within BDB while retaining the agency’s heritage. As the UK CEO of BDB, Thom oversees the UK agency, working closely with the UK management team to drive growth, creativity and a thriving work environment.

As Managing Partner of Performance and a results-driven specialist, Paul leads a world-class Performics practice (a team of 150+ specialists) for Starcom in the UK, encompassing all digital performance marketing channels (PPC, Social, SEO and Acquisition). He has been with Publicis Groupe in various digital roles across the agency board for over 16 years, across most verticals and client sizes (local start-up through to global). As part of his journey in driving a world-class practice and proposition, Paul and his teams have won an impressive 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards. He is relentlessly focused on accelerating growth through enhanced capability as proven through UK agency client wins; Ancestry.com, Trafalgar Travel Group and Dominos. Paul is also a frequent contributor to key publications such as e-consultancy, The IAB, and industry publications.

Kwai Chi is an award winning Social Media Marketer and Veteran Influencer with over 15 years experience in the field. Since starting off in the space as one of the first YouTube Creator Partners, Chi has worked with major brands such as Intuit, Ford, Disney, GSK, O2 and Lenovo. Leading large scale end to end campaigns across international regions has become a speciality whilst Chi dedicates his spare time to his young family and volunteers to help the next generation of marketers via guest lectures and charity work. 

Marcus is Managing Director of Fifty Digital, a rapidly growing creative communications agency for Sport. The business is built on the belief that the power of sport can enrich people’s lives, with the goal of helping brands and rights holders build emotional connections with audiences through sport storytelling. 

Clients include; FIFA, The FA, World Athletics, Ferrari F1 team, Volleyball World, The British & Irish Lions, Cristiano Ronaldo and LiveScore.

Before joining Fifty Digital, Marcus has worked in advertising and communication agencies for his entire career and was most recently the Client Services Director at both VML and R/GA London ‘Digital Innovation Agency of the decade’ . In the time he led a variety of multi award winning business across brands including; McDonalds, Guinness, Intel, Microsoft, Mondelez and HSBC. 

Marcus is a keen advocate for improving the visibility of women’s sport and has recently taken a formal role as a mentor at The Women’s Sports Trust.

An award-winning social media marketeer with nearly 10 years’ experience, Jade has vast B2C experience having led the teams at BEAUTY BAY and BlackBetty prior to joining for the curious, where she has worked with clients including National Lottery, National College for High Speed Rail and Laurus Homes.

Mohamed El-Daly is the Director of Business and Operations at The Romans - Dubai Office, a global creative agency specialising in consumer PR, working with some of the world's most exciting brands and creating the most innovative and awarded earned media campaigns of recent years.

El-Daly has over eleven years of experience at EMEA's most prominent agencies, specialising in digital and social media campaigning across various sectors. He has worked with the likes of Microsoft, Google, L'Oréal, Coca-Cola, Nestlé, GoPro, Red Bull, Emirates Airlines, Dubai Tourism, Expo 2020 Dubai, Volkswagen, and Sony Music.

Joseph’s career has spanned multiple sectors including Beauty/Skincare, OTT, Retail, e-Commerce and Fintech. He joined Emax Beauté International, a beauty market leader that offers comprehensive and advanced solutions for the skin, hair and overall wellness. In his role, he oversees several functions including strategy, content, creative campaigns, public relations and influencer marketing across Emax Beauté’s portfolio of brands.

He specializes and advocates in unique content marketing strategy on TikTok and Instagram Reels. In 2021 he was named as one of the recipient for The Drum’s Future 50.

Prior to joining Emax Beauté, Joseph grew brands like L’Oreal Group Malaysia, Indonesia and Netflix Malaysia on a dedicated agency front.

Social media professional, photographer, action sports enthusiast.

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A veteran Influencer herself, Beckii Flint has been creating content online since the age of 12. Her first-hand experiences of the process behind the content give an invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studio in Spring 2019. In 2021 she was recognised as one of Forbes 30 Under 30.

Formerly, Beckii created content online under the name Beckii Cruel, and began on YouTube creating dance videos to Japanese pop music. These videos went viral, and saw a career performing in Japan in her early teens, and a feature documentary on BBC3 in 2010 (Beckii: Superstar at 14). 

She regularly contributes industry insight on topical events in the news, including BBC Radio 4 Today Programme and 5 Live Wake Up To Money. She spoke in the House of Lords to give evidence for an inquiry into influencer marketing in 2017, and contributed evidence to the Department for Media, Culture, and Sport inquiry into influencer culture in 2021.

Daniel began working in social media 15 years ago and worked in various senior client-side and agency roles before co-founding Hydrogen, a specialist social media agency. Since its formation in 2016, Hydrogen has grown rapidly, becoming Scotland's largest social media agency, and one of the largest in the UK, working with clients like OVO, Highland Park, SSE, Magners and Menabrea.

In his role as Chief Innovation Officer at Hydrogen, Daniel leads the company in developing skills and new services to meet client demands and in reaction to updates and advances in social media.

Kate Winick is a social media storyteller and brand marketer with over 15 years experience in digital content strategy, building and executing multi-channel social programs, branded & sponsored content and social activations, and community management. She's previously led social media strategy for brands like ELLE and WhoWhatWear, and is currently part of the leadership team for Peloton's global brand marketing org, leading brand and instructor social media strategy, editorial content and strategy, and social creative. 

Kristi Daraban is a Fortune 100 marketing executive with expertise in B2C and B2B social media and influencer marketing. She has nearly 20 years’ experience in digital across entertainment, financial services, CPG and retail industries with companies like Nationwide, Disney, Nestle, NBC Universal and Abercrombie & Fitch. In her spare time she sits on the Association of National Advertisers influencer committee board, is the leader of Moms of Nationwide Families associate resource group and is the Hunger Relief Chair for Nationwide marketing. She enjoys mentoring, public speaking, teaching and helping charitable causes. Kristi has a Masters in Communication Management from USC and Bachelors of Communications from Santa Clara University. 

Leslie Douglas is the global head of social media at Intel. She is an award-winning social media leader with experience upholding and preserving the brands of some of the most recognized industry leaders and largest professional services firms in the world. Her background spans digital marketing, social media, external communications, executive visibility, public relations, and content marketing in tech. Prior to Intel, she was a social media lead at Accenture, the firm-wide social media and external communications lead at PwC and a senior consultant at Booz Allen Hamilton, among other roles.

Kelly Amatangelo is the US Digital Lead at Mondelēz International, leading the owned & earned social media strategy for the US portfolio including OREO, Nutter Butter, Chips Ahoy! and SOUR PATCH KIDS. She is responsible for the MDLZ approach to real-time content & conversation, ensuring the Brands are set-up to move at the speed of culture. Prior to joining MDLZ, she worked across a variety of verticals including Danone North America and NBC Universal, helping to shape social media & digital ecosystems including multiplatform strategy, community management, and Influencer activation.

Before going client-side, Kelly spent 10 years on the agency-end managing traditional and non-traditional campaigns for a range of clients including Inbev and Sunoco Fuel. 

As the Brand Lead of Social Media and Influencer Marketing at YouTube, Estefanía is responsible for building and defending the YouTube brand across all social and digital platforms leading Creator, community and editorial initiatives. 

For the past 9 years, Estefanía has been behind the scenes bringing some of your favorite shows and content to life through innovative digital marketing. Throughout her career, Estefanía has conceptualized and executed 360 marketing campaigns across a portafolio of global brands via creative stunts, events, campaigns and digital storytelling. 

Prior to YouTube, Estefanía was at Netflix leading Editorial & Publishing for the entire global sci-fi genre library, and before that she was at HBO executing all multicultural marketing campaigns for several HBO Original shows and films.

Originally from Argentina but from Koreans parents, Estefanía is a trilingual marketer with a deep passion for bringing brands with a culture-first, audience-first approach. 

Michael is Head of the in-house Social Media & Digital Content Studio at Mars Wrigley. He oversees social media & influencer strategies for North America. Michael also leads in-house digital content production, bringing the Mars Wrigley brands and their campaigns to life across all social platforms.

Prior to leading social & digital content, Michael held various brand leadership roles within Mars and other global CPG companies, managing billion-dollar brands and developing industry award winning/Emmy nominated advertising campaigns. 

Shawn is a true media chameleon whose 20-year career has spanned print (remember when people read magazines?), TV, digital, start-ups and of course, content and social – from agencies to client-side, B2B and B2C. Tick, tick, tick.

He is currently the head of social at Grey Group in Singapore, leading a team of social media change agents hellbent on making sure that local and regional clients such as the Bose, P&G, the Ministry of Social and Family Development (MSF) and many others deliver cut-through, creative social content.

Other career highlight include co-founding London-based travel tech start-up Firef.ly, and a ‘dream job’ working for Lonely Planet. There, he commissioned and authored guidebooks and somehow found himself in front of a camera as the presenter on National Geographic and Lonely Planet’s Roads Less Travelled, China, exploring remote Yunnan. His next mission? To get clients on the web3 rocket ship!

Kelliesha White is the Brand & Cultural Impact Manager at Depop. She is at the core of youth

culture, bringing insights into the wider business and constantly challenging the business to

ask the question ‘Why should our communities care?’. Her previous clients span the lifestyle

sector including Smartwater, Pernod Ricard, Ellesse, Bumble, adidas, Reebok & more where she

helped them connect with their audience through an authentic lens putting the communities

at the heart of the work. Always bringing a different perspective into the room she has been

praised for using her life experience as a tool to widen the cultural peripheral of those who

collaborate with her, as she believes being a marketer means “you have to be a people person,

you have to know how to connect with people”.

Kelliesha has delivered talks on cultural & inclusive marketing at Loreal group, London College

of Fashion, Central Saint Martins, Fashion Retail Academy, BIMA, Samsung, Good innovation &

more. After recently winning the prestigious Patricia Mann awards at the WACL Awards 2021/22

Kelliesha is set to be a provoking thought leader in marketing & communications where she will

continue to pass the baton to those coming up behind her, pushing the industry forward.

I am a Senior Social Media Freelancer/Consultant who specialises in strategy, campaign management, copywriting and social content ideation & creation for TV, film and streamers. Current and most recent clients include: Disney+, Netflix, Banijay/Endemol, BBC Studios & Fremantle. I was also selected as a Forbes 30 Under 30 last year. 

Kevin is Head of Social Practice at Mediacom UK, which is a market-leading team of craft specialists who work across clients such as Boots, Tesco, eBay, Coke and Sky. He has worked in the Social and Digital Marketing space for over 15 years and has experience across Agency side, Client side, as well being part of the early team at Facebook UK. He has a passion for the latest emerging trends such as Social Commerce, Creator-lead marketing, AR, VR, Web3 but also is a stickler for making Marketing work first from having Brilliant Basics at the core of planning and execution.

Jordan is the Head of Social Media and Content for Vodafone UK, leading the brand’s creative excellence and customer experience across all UK social platforms (paid, owned, earned). He's keen on using customer insights, creativity and a sprinkle of innovation to win hearts and change minds for this iconic UK brand. Prior to moving in-house, Jordan was a Director at We Are Social, the UK’s largest and most award-winning socially-led creative agency. There he worked across range verticals including automotive, luxury, travel, tech, mobile and FMCG.

Angelyn Soh is currently the Head of Social at airasia Super App with more than 10 years of social media and digital experience. she has previously handled social media for brands in the Philippines, Malaysia, Singapore, and Indonesia.

With more than ten years of experience in Social Media Marketing and Influencer Management, Claudia has a huge passion for all things digital and a keen interest in emerging technologies.

Starting her career in Italy, she moved to the UK after a few years and eventually settled in Amsterdam, The Netherlands. With extensive experience in both corporate and agency settings, she’s worked on a variety of clients spanning local brands and Fortune 500 companies.

Her primary area of focus is building authentic connections at the intersections between brands and online communities through unique and compelling creative narratives and content.

As a Social Account Lead at MediaMonks, Claudia brings a fresh perspective and an enthusiastic determination to help clients reach broader audiences by leveraging Social Media and Influencer marketing as key strategies.

In 2020 Claudia founded a new ongoing podcast series that interviews guests who, like her, are Italian expats living and working in The Netherlands. “Italiani in Olanda” investigates the Italian ambition to succeed in their personal, professional, and often entrepreneurial ambitions abroad.

Dan Thorne is Guinness World Records’ Head of Social Media and is responsible for content curation and community management across all GWR’s social channels. 

Since joining the company in 2013, Dan has helped grow GWR’s social audience to over 32 million followers on Facebook, 20 million followers on TikTok, 5.4 million subscribers on Snapchat Discover and 9 million subscribers on YouTube. 

With 20 years of experience in journalism in television, radio, print, and digital production across two continents and five countries, Gabriela Torres is now Head of the World Service Social Team at the BBC. Ms Torres’ team is a highly competent team in digital analytics and able to use data in creative decision-making that provides strategic direction, support, mentoring and a sense of belonging to social media editors who work in 42 different languages. One key part of Ms Torres’ work is to increase the engagement of the female audience and to make sure more women have a voice in decision-making processes. The operation that she leads contributes to over 70% of World Service’s weekly digital audience.

Social media lead with 8 years expertise in the planning and execution of social media campaigns within fashion, beauty and food retail.

On a personal level, I am an avid social media user who is enthusiastic about content creation, digital trends and influencer campaigns!

Louisa has worked in social media for nearly 10 years working for many beauty and tech brands across the globe including The Body Shop, Elvie, Lazada and is currently at Tangle Teezer. Scaling brand growth across social media, implementing new social strategies, launching new platforms and digital transformations are Louisa's specialities and passion.

I'm a social media manager who's worked on lots of serious campaigns for charities, travel companies and FMCGs. I now work on lots of less serious campaigns for innocent drinks, including one where I accidentally changed our Instagram profile picture to a photo from my wedding day. I'm clearly really good at social media and it makes complete sense that I'm a judge.

Morgan's been working client-side across different industries in social and content for a decade, both in New Zealand and the UK. Morgan's also guest lectured in universities in social media, brand and media and has volunteered extensively for not-for-profits' on marketing and social strategy. She is currently Social and Content Lead at Virgin Media O2, responsible for the O2 consumer social channels and marcomms content.

Ollie Ratcliffe is the Digital Communications Specialist behind the much-loved brands, Taylors of Harrogate and Yorkshire Tea.

Having worked in Social & Digital for just under 10 years, he’s covered all bases - working client side, agency side and even under his own name as a freelance consultant.

His marketing career started in 2012, when he was offered a dream opportunity to manage the social media channels for the iconic nightlife group, Café Mambo in Ibiza. After amassing over half a million new followers and creating viral content that delivered over 200 million organic impressions over his two-year stint, it was time to return home.

Broadening his knowledge through life agency side, he began to own his craft as a specialist in the digital arena. Generating six-figure income streams for a leading performance marketing agency and working with a client portfolio that ranged from the UK’s leading Zoo, shopping centres, suitcases and even in the dairy market.

Now leading the social media and digital department for Yorkshire Tea and Taylors, he’s been the face behind some of the award-winning campaigns you’ve seen from the brands including the Cannes Lion shortlisted; Social Distancing Teapot. 

Vickie Segar founded one of the first influencer agencies in the US a decade ago and now, as part of the Wunderman Thompson family, she runs one of the biggest. Village Marketing is a data driven, creative influencer shop known for their work across both Fortune 500 brands and digitally native brands like Amazon, Walmart, Venmo, Netflix, Harry's, Boll & Branch, Necessarie, Honest Co.

With over a decade of agency-side experience in a variety of roles across social media, research, insights and strategy, Chris brings holistic and integrated thinking to everything that he does.

As well as being the strategic lead across a selection of both consumer and corporate clients at The Red Consultancy, he is also focused on refining and evolving how PR and social media teams can use data to better inform client work and new business activities.

Daniel is a global marketing professional, known for pushing the creative boundaries to engage audiences and drive business growth. He’s been responsible for transforming direction, strategy, and execution for some of the world's leading sports properties and brands. Daniel joined Virgin Racing Formula E in 2019, founded by Sir Richard Branson, and has led the team’s brand growth and digital transformation. An expert in digital engagement, youth audiences, consumer marketing, and brand communications, Daniel has cultivated fandom for brands on an international scale, combining storytelling with innovative execution. Prior to joining Envision Racing, Daniel worked for major sports and entertainment brands, including Derby County, and Red Bull where he was responsible for building the local face of a global brand. Devising innovative strategies across sport, music, product, media and communications to reach new audiences and increase brand relevancy with Gen Z. Prior to Joining Red Bull, Daniel worked for luxury retail giant Harrods, responsible for generating new marketing routes with brands and maintaining the store’s position as a market leading retail destination. Daniel has also worked for the world governing body of Surfing, and the Premier League, delivering major International fan initiatives to drive awareness, viewership and subscription in key regions including Asia and Africa.

I'm a seasoned agency and client-side digital Marketing leader with intimate knowledge and experiences of organisations growing their digital and social media capabilities. As Global Head of Social Media Governance at HSBC today, I am part of the global Leadership team for social media in HSBC, and responsible for guiding and delivering solutions for business-led strategy, processes, trained staff, and staying compliant, safe and secure on social media. I play a pivotal role in integrating and embedding social media across the group, and have recently experienced the complexities of setting data privacy practices.

Francis McCarthy is an award-winning marketer with experience across professional sports, esports, education, and technology. As the Senior Marketing Manager for B2B at Slack, he leads new initiatives to speak to the B2B audience, and helps to integrate social-led content with key marketing objectives.

Previously, he launched the social media channels and digital products for the NBA 2K League, was Director of Content at the Premier Lacrosse League, and led social and digital for Unikrn, an esports startup which was recently acquired by the Entain Group.

Karlee Ferris is the Director of Content & Social Media at Kimpton Hotels & Restaurants. She has over eight years of experience in the social media space and specializes in brand voice development. She lives with her husband and two dogs in San Diego.

Lara Daniel is the Co-Founder & CEO of Pulse Advertising, a market-leading agency specialising in influencer marketing, paid social advertising and social media management.

Leading a global team of 100+ employees, Lara Daniel combines her marketing acumen with business expertise to establish partnerships with brands including LVMH, L’Oréal, BMW, Ferrero, HUGO BOSS and more.

Recognised by Forbes as one of 30 under 30 leading entrepreneurs in her industry, she is a frequent speaker at TEDx, Online Marketing Rockstars, Fashion Weeks, NYU, Bocconi, LBS, Imperial College, and EBS, amongst others.

CEO. Mom. Creative. Networker. Teleporter.

Curious, goal-oriented, and determined. Working with people committed to their personal and professional growth and helping them achieve their goals is an obsession for me. My job is for you to shine.

I specialize in developing methodologies and individual or group strategies focused on career development, brand design and business growth through Workshops or Mentoring. I also specialize on developing high-performance teams in the areas of Sales, Marketing and Branding, through process improvements (mental or corporate); resulting in business and personal growth strategies in the market through digital transformation and the effective use of technology.

I own a Marketing and Business Branding agency focused on the growth of SMBs for Mexico and the United States. At the same time, I currently work as a Global Lead in Paid Social Media focused on IT but I have also worked with clients in the Beauty, Real Estate, Big Data and Finance industries. My expertise is focused on B2C, B2B through different platforms such as LinkedIn, Facebook, Instagram, Twitter and TikTok.

Qi currently leads the social media practice at FCB Health New York, where her passion for healthcare and social media comes to life. She has been helping healthcare and pharmaceutical clients embrace and succeed on social media for the past decade through impactful strategies and thumb-reversing content on social media channels.

Born in China and grew up in Hungary, Qi is a cultured marketer with a deep passion for bringing life-changing therapies and creating a positive impact on patients, caregivers, and healthcare professionals through the power of social media.

Qi has an MBA degree from NYU Stern School of Business. Outside of work, she’s busy traveling, hiking, and capturing life’s memorable moments on Instagram.

From fashion luxury to FMCG: With 8+ years of experience, I’m a passionate consumer-centric marketer helping Brands grow through insights, data, purpose, and break-through comms programmes. In my current role, I head up Digital Marketing Transformation for Pepsi-Lipton International, the JV between Unilever and PepsiCo that crafts the RTDT Brands. I lead our global digital advertising, PR, always-on and e-commerce programmes.

Alice Isola is Head of Social, APAC at Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM.

Based in Singapore, Alice leads Essence’s social practice in APAC, focusing on driving paid social advertising excellence across the agency’s portfolio of clients in the region. In addition to managing a group of social specialists, she works in close collaboration with regional and global cross-functional teams.

With over 14 years of experience, Alice has held media and marketing roles on both the agency and brand sides, including at Omnicom Media Group in Singapore and IG Group in London. Her work spans categories such as technology, retail, travel, hospitality, fast-moving consumer goods, beauty and financial services, for brands like Intel, Hilton, Johnson & Johnson, Marina Bay Sands, McDonald’s, Hasbro, Scoot, Carousell, DBS and Google.

Originally from Italy, Alice graduated with a master’s degree in advertising and communication from Università degli Studi di Trieste.

Melissa is the Associate Manager of Digital Brand Engagement at Burt’s Bees. With over 22 years in marketing and over 10 years at Burt’s Bees, she currently leads social media strategy and manages influencer marketing for the brand.

With 20 year’s agency (Interbrand, Ogilvy, Edelman) and client side experience (Shell, Huawei) & a practioner of Social Media since 2007, Lee Goodger has implemented and managed digital and brand strategies for a number of significant Global brands including Unilever, British Airways, Microsoft, P&G, Stella Artois, Honda and Peugeot to name a few. A passion for new technologies including AI, VR. Gaming and green tech, as Head of Social Media at Huawei, Lee is focused on pushing the boundaries of creative content output and challenge the social platforms to truly engage audiences in experiences that matter.