OVERALL 

The best of the best, a non entered category but all awarded entries will be considered for this top award. Chosen from all the award winning work and announced at the awards

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Chosen by the chair of the judging panel as their personal favourite and announced at the awards

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RESEARCH BASED 

Exclusive and free of charge, these two award categories will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Agency of the Year Award

The Agency of The Year award is a FREE research-based category that recognizes the very best agencies in the business. To enter, register your agency with The Drum Recommends for free (our client rating platform) and get recommended by collecting a minimum of 3 positive ratings for your services. Find out more here.
To nominate an agency you work with, complete this short survey here.

The winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Peer nomination deadline: Wednesday, October 19, 2022

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Rising Star of the Year Award

The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.

This is a research-based award, open to all, and you can make your nominations here.

Tell us about the Rising Stars who have worked in the industry for three years or less (as of January 2022) and have made significant progress in your company or another.

Peer nomination deadline: Wednesday, October 19, 2022

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SECTOR 

Description

 For work that shows how effective social media has been used in the charity or not-for-profit sectors. Please supply the registered charity number for the client within the accompanying report.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective social media has been used in the B2B sector.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective social media has been used in the retail or e-commerce sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective social media has been used in the financial services sector.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the automotive or transport sectors.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the travel, tourism, leisure or sports sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective social media has been used in the public or government sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective content marketing has been used in the music and entertainment sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective social media has been used in the customer service sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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TEAM/INDIVIDUAL 

Description

This category will recognize an in-house client side/brand team who has demonstrated excellence over the past year.

Criteria

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted the overall company.

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Description

 In this category we want to give recognition to a talented individual who is a community manager with the social media industry. In the entry you should include an overview of the individual’s job and how they contribute to the company and social media strategy. We advise focusing on one or two case studies.

Criteria

Entries should demonstrate the role this individual has contributed to overall marketing strategy in the past 12 months. • Describe their role • Describe the results produced • How did the person contribute to results?

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NEW FOR 2022 

Description

 For work you’ve created for any fashion, health, beauty or luxury brand/company

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work you’ve created for the healthcare or pharma industry.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work you’ve created for any legal, accountancy, teaching, training or other professional services. For work you’ve created for any financial service, including insurance, banking, accountancy and any other form of money management.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

Rewarding the most effective partnership between a brand and a celebrity or influencer to achieve their objectives

Criteria

For work you’ve created for any fashion, health, beauty or luxury brand/company Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.


Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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PLATFORMS 

Description

 Entrants should demonstrate how they have effectively used Twitter in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used Tik Tok in their campaign or strategy.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used Instagram their campaign or strategy.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used LinkedIn in their campaign or strategy.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used Facebook in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used Snapchat in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged 

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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STRATEGY/CAMPAIGN 

Description

 Entrants should demonstrate how their influencer campaign was used to deliver excellent results. Share details of elements such as aligned goals, paid activity, appearances and product placement.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 What initiatives have you implemented that demonstrate your commitment to being socially responsible in your campaigns or strategies? E.g this could include working with charities, raising awareness of DE&I, focusing on sustainability, education of key societal issues or doing social good.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how social media has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used advertising across social media platforms.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how social media has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used video in their campaign or strategy. E.g YouTube, Vimeo etc.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have used innovation or been creative in their use of social media.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

 This category will award an effective social media campaign which was successfully executed for £20k or less.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged 

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used a group or community in their social media campaign or strategy. E.g LinkedIn, Facebook

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

This category will recognize the best D&I programs in Social Media. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

Criteria 

Judges will be looking for examples of social media activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create social media marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

This category will award those who demonstrate how they have created the largest ROI from a social media campaign or strategy. Please include figures as evidence of your performance.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have created an effective viral campaign across social media platforms.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have created an effective stunt campaign across social media platforms.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used insights/monitoring in their social media campaign or strategy. Please provide results

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used live video in their campaign or strategy. E.g Facebook Live, LinkedIn Live etc

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entries should demonstrate how user-generated content has been used effectively in social media campaigns/strategies.

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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