Founder & Managing Director
SEEN Connects

SEEN Connects is an innovative, global influencer and social marketing agency, which was founded by Sedge Beswick (previously of Red Bull, Three UK and ASOS) in 2016.

Connects is focused on empowering businesses to harness their social media presence to create meaningful consumer connections, in partnership with an unrivalled community of highly engaged influencers. Through strategic and investigative methods, including a unique archetype approach, Connects supports a multitude of diverse brands through strategy, always-on and campaign basis’. 2017 also saw Connects launch their debut book, titled ‘Make Instagram Your Business.’ 

Just some of the brands currently among Connects’ ever-growing client list are: Jack Daniel’s, Nike, Jo Malone London, and Shop Direct Group.

“I’m delighted to be on the judging panel at this year’s DRUM awards! It is great to see an exhibition of the best and most innovative work within the industry. I will be looking out for entries that are the most innovative, whether that be new platforms, or new a new approach to social media marketing. In saying that, clear and cohesive positive results are key!”

Judging panel

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Alison Traboulsi

Social Media Editor
Direct Line Group

Paul Hood

Digital Marketing Director
The Sun

Athar Abidi

Head of Social
The British Heart Foundation

Sedge Beswick

Founder & Managing Director
SEEN Connects

Jerry Daykin

Head of Global Media Partnerships
Diageo

Jai Kotecha

Managing Partner & Global WPP Lead
Ogilvy

Ben Ayers

Head of Digital Brand Marketing and PR
TalkTalk

Samantha Goldring

Head of Social Media
Barclays

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager
NASA

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Greg Allum

Global Head of Social Media
Jellyfish

Claire Twohill

Director, Social and Innovation
FleishmanHillard

Natalie Hughes

Founder
The Fashion Digital