Head of Global Media Partnerships
Diageo

Jerry was appointed to lead and strengthen Diageo’s relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive. Prior to that Jerry was leading global partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he led social media marketing on the client side. He’s a regular writer and blogger with contributions to WARC, The Drum, his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions, and has co-authored ‘Eat Your Greens’ with Byron Sharp, Tess Alps and other authors.

“I started my digital career in social media and it’s been amazing to see how the industry has matured over the past decade. To me the Social Buzz awards have always been a great celebration of the brands that are seeing past the hype to really get it right and I cannot wait to be inspired by the entries submitted this year, and see how they continue to move all of marketing forwards.”

Judging panel

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Amy McCulloch

Managing Director
eight&four

Pete Grenfell

Managing Director
VCCP Kin

Trak Ellis-Hill

Executive Creative Director
MoFilm

Akhil Suchak

Consultant
N/A

Lucy Amos

Head of Social Media (UK)
Disney

Aaron Goldring

Executive Creative Director
Partners Andrews Aldridge and Engine

Chris Hamilton

Head of Digital
10 Downing Street and Cabinet Office Communications

Greg Allum

Global Head of Social
Jellyfish

Alison Traboulsi

Social Media Editor
Direct Line Group

Paul Hood

Digital Marketing Director
The Sun

Athar Abidi

Head of Social
The British Heart Foundation

Sedge Beswick

Founder & Managing Director
SEEN Connects

Jerry Daykin

Head of Global Media Partnerships
Diageo

Jai Kotecha

Managing Partner & Global WPP Lead
Ogilvy

Ben Ayers

Head of Digital Brand Marketing and PR
TalkTalk

Samantha Gray

Head of Social Media
Barclays

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager
NASA

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Greg Allum

Global Head of Social Media
Jellyfish

Claire Twohill

Director, Social and Innovation
FleishmanHillard

Natalie Hughes

Founder
The Fashion Digital