Head of Digital and Communities
innocent drinks

As Head of Digital and Communities at innocent, it’s Helena’s job to talk to people on the internet. She needs to entertain innocent’s fans on their social channels, to attract new ones, and to listen to them when they have something to say. Helena leads innocent’s digital and customer service team, and does everything from writing tweets on the train on her way into work, to writing and producing campaigns across digital, outdoor and on TV, to dealing with serious (and ridiculous) customer service issues, and pretty much everything else in between. She also takes the credit for creating the #DogsAtPollingStations hashtag on Twitter – so she’s pretty sure her career is all downhill from here.

Judging panel

Helena Langdon

Head of Digital and Communities
innocent drinks

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Ben Ayers

Head of Digital Brand Marketing and PR
TalkTalk

Samantha Gray

Head of Social Media
Barclays

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Jason Townsend

Deputy Social Media Manager
NASA