Global Head of Social Media

Greg is an experienced client-side and agency marketer who joined Jellyfish in 2017 to drive forward the agency’s social media capability and lead its growing team.

Prior to joining Jellyfish, Greg worked for market leading brands including British Gas, Legal & General and more recently Sony Electronics where he was European Head of Social.

His data-driven and passionate approach to social has seen his teams recognised by numerous industry awards. He continues to challenge the industry to focus on meaningful social strategies that deliver tangible results for clients.

"I'm delighted to be part of the judging panel for this year's Social Buzz awards. These awards continue to set the standard for marketing professionals working in the social media industry. I have seen first hand how positive an impact these awards can have - they encourage diverse, disruptive and dynamic entries, which demonstrate the power of social media.

I'll be looking for work  that demonstrates a true understanding of its target audiences, knows how to reach them effectively, and delivers meaningful business outcomes. Good luck to all those that enter!"

Judging panel

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Amy McCulloch

Managing Director

Pete Grenfell

Managing Director

Trak Ellis-Hill

Executive Creative Director

Akhil Suchak


Lucy Amos

Head of Social Media (UK)

Aaron Goldring

Executive Creative Director
Partners Andrews Aldridge and Engine

Chris Hamilton

Head of Digital
10 Downing Street and Cabinet Office Communications

Greg Allum

Global Head of Social

Alison Traboulsi

Social Media Editor
Direct Line Group

Paul Hood

Digital Marketing Director
The Sun

Athar Abidi

Head of Social
The British Heart Foundation

Sedge Beswick

Founder & Managing Director
SEEN Connects

Jerry Daykin

Head of Global Media Partnerships

Jai Kotecha

Managing Partner & Global WPP Lead

Ben Ayers

Head of Digital Brand Marketing and PR

Samantha Gray

Head of Social Media

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Greg Allum

Global Head of Social Media

Claire Twohill

Director, Social and Innovation

Natalie Hughes

The Fashion Digital