Social Media Editor
Direct Line Group

With over 12 years in social media marketing, Alison started at Direct Line Group (DLG) in August 2017 as Social Media Editor working across DLG’s brands including Green Flag, Direct Line, Churchill and Privilege.

Before DLG, Alison spent six years at lastminute.com running its European social media platforms delivering audience-first content to maintain brand awareness, increase hotel, theatre and holiday sales and drive traffic to their blogs. During her tenure she was directly responsible for numerous award wins, including The Drum Social Buzz awards for a partnership with The X Factor.

A Paid, Earned, Shared and Owned social media expert and regular industry commentator, Alison has a BA (Hons) in Information and Media, a certificate in Digital Marketing run by the Institute of Direct Marketing and brand experience spanning Eurostar, Hed Kandi, Intercontinental Hotels, Barclays and Disney.

Judging panel

Sabrina Rodriguez

Global Head of Social Media & Content
Dentsu Aegis Network

Alison Traboulsi

Social Media Editor
Direct Line Group

Ben Ayers

Head of Digital Brand Marketing and PR
TalkTalk

Samantha Gray

Head of Social Media
Barclays

Laura Lesser

Social Media Lead
O2 UK Telefonica UK Limited

Angela Bertram

Head of Social Media and Content
Dixons Carphone

Jason Townsend

Deputy Social Media Manager
NASA

Cecilia Dominici

Head of Social Media, News and Content
Cancer Research UK

Greg Allum

Global Head of Social Media
Jellyfish

Claire Twohill

Director, Social and Innovation
FleishmanHillard

Natalie Hughes

Founder
The Fashion Digital