Laura-May is the Co-Founder of Social Life, one of the UK’s fastest growing social media and influencer studios, bringing brands and broadcasters together with young audiences online. Social Life’s clients include Netflix, MTV, Sky, Tate, ITV and BBC.
Laura-May previously led social media strategy for BBC Radio 1 and 1Xtra for over four years. A pioneer of social media at the station, she developed or launched all social platforms, set up a team of social editors and built a network of over five million fans and followers. Joining the BBC Radio 1 Breakfast Show on air as 'LMC - Voice of the Internet', Laura-May devised the digital presence of the first fully social media-integrated BBC Radio 1 show. Her multi-platform social media successes won a Sony Radio Award and placed her in the 'Radio Academy 30 under 30'. Alongside Social Life Co-Founder Alistair Parrington, Laura-May also devised and introduced the Dan and Phil 'Internet Takeover' show - a broadcast first sourcing talent from YouTube to host key BBC radio shows and events.
Laura-May also developed and led moderation around audience online participation at One Direction's '1D Day', a seven hour live stream broadcast internationally, working with the Sony and SyCo in-house teams.
Laura-May was recently placed 7th in The Drum’s Social Buzz Top 50 – a list of the 50 most influential people in social media marketing in the UK. She has hosted talks and workshops discussing social media behaviour, fandoms and audience relationships around the world and recently introduced a student paid internship scheme working alongside Goldsmiths University.
"I love smart social that makes me feel things, stuff that stands out and catches my attention in a world of 140 character noise. I'm particularly in love with rewarding social campaigns that use platforms in innovative ways to tell stories that educate, entertain and inspire."