Marketing Cloud evangelist for IBM EMEA (previously head of strategy at Adobe and Salesforce). I get to share IBM's vision of connected customers and cognitive marketing with clients and audiences around the world. Currently writing "UBERNOMICS", the story of the world's fastest growing tech company. Lover of cycling, good bourbon, fine cheese and old books.
"I hope to see some exciting work that delivers real business results. Marketers are notorious for chasing awards with sexy campaigns built around shiny new apps, that don't show any real economic value. With all the exciting martech and customer data that we now have access to, I hope that we see some entries at these Social Buzz awards doing things that we've never seen before. I expect that these awards will be the most badass, ever!"