Marketing Cloud evangelist for IBM EMEA (previously head of strategy at Adobe and Salesforce). I get to share IBM's vision of connected customers and cognitive marketing with clients and audiences around the world. Currently writing "UBERNOMICS", the story of the world's fastest growing tech company. Lover of cycling, good bourbon, fine cheese and old books.


"I hope to see some exciting work that delivers real business results. Marketers are notorious for chasing awards with sexy campaigns built around shiny new apps, that don't show any real economic value. With all the exciting martech and customer data that we now have access to, I hope that we see some entries at these Social Buzz awards doing things that we've never seen before. I expect that these awards will be the most badass, ever!" 

Judging panel

Sonia Carter


Hollie Bennett

UK Digital and Community Manager
Sony Computer Entertainment

Chris Bailes

Head of Trading

Wayne Bickerton

Agency Partner

Peter Biven

Global Head of Digital Marketing
Jaguar Land Rover

Kat Brown

Social Media Editor
Glamour UK


Co-Founder and Director
Social Life

Jerry Daykin

Head of Global Media Partnerships

Teague Emery

Director of Social Media
Think Jam

Lucie Kerley

Founder, Creative Digital Strategist & Social Media Consultant
Agent K

Anthony Leung

Social Media Manager
Pret A Manger

Kristian Lorenzon

Head of Social Media
O2 UK Telefonica UK Limited

Ryan Murphy

Creative Director

Laurier “Lo” Nicas Alder

Head of Social
TMW Unlimited

Akhil Suchak

Head of Digital
Huawei (UK)

Jeremy Waite


Jack Wallington

Community Director
The Student Room Group