Current life: Social Media Manager at Pret A Manger.
Previous lives: Social media for JUST EAT, Rackspace, Save the Children.
Dream life: Rock star, though it’s a bit too late for that now. Luckily, this social media thing is going all right.
“I’m inspired by campaigns that tell a story effectively and connect with a community emotionally, which doesn’t always need a big budget. Hope to see loads of them this year!”